Appointment show rate
The share of set appointments that arrive. It is the measure most sensitive to how appointments are defined, so agree the definition before comparing anyone's number.
Back-end gross
Profit from F&I products and finance participation. It is regulated in ways front-end profit is not, which is why F&I software is a compliance purchase first.
Be-back
A customer who leaves without buying and returns later. Whether a system can recognise and credit a be-back changes both follow-up quality and attribution.
Buy rate
The interest rate a lender offers the dealer. What the customer is charged may be higher; the difference is dealer participation and is regulated.
Cash deal
A transaction with no financing. It changes which systems touch the deal and which F&I products can be presented, so demonstrations that only show financed deals prove less than they appear to.
Certified pre-owned
A used vehicle meeting a manufacturer's inspection and warranty standard. Eligibility rules are specific, and mislabelling one is a compliance issue rather than a marketing one.
Closing ratio
Sales divided by opportunities. Useless as a comparison unless both sides define an opportunity identically, which they rarely do.
Co-buyer
A second person on the contract. Co-buyers routinely break identity resolution, duplicate detection and consent handling, and are worth testing deliberately.
CRM
Customer relationship management: lead, customer, communication, appointment and follow-up workflow software.
Deal structure
The arrangement of price, trade, cash down, term, rate and products that produces a payment. Two structures with the same payment can differ substantially in gross and in risk.
Dealer trade
Obtaining a vehicle from another dealership. It affects inventory records, timing and cost, and is a case worth testing in any inventory or accounting demonstration.
Delivery
Handing the vehicle to the customer. It is the event most systems key retention and marketing off, so a store that records it inconsistently degrades everything downstream.
Desking
Structuring a deal: payment, term, rate, rebates, trade and lender selection, with manager approval. Desking tools differ mainly in what they let a manager change and what they record about who changed it.
Digital retailing
Online completion of steps normally taken in the showroom: pricing, trade, credit, payment and F&I product selection. What varies most between products is where the online process hands off to a person and how much of the customer's work survives that handoff.
Down payment
Cash the customer applies to the deal. Distinct from a deposit, and the distinction matters to both accounting and lender conditions.
Equity mining
Identifying existing customers whose vehicle position, contract stage or service history creates a reason to transact. Its output quality depends entirely on the accuracy of the underlying deal and payoff data.
Front-end gross
Profit on the vehicle itself, before F&I. Definitions vary on pack, holdback and reconditioning cost, so it is a term to define before comparing reports.
Hard pull
A credit inquiry recorded on the consumer's file, requiring permissible purpose. Distinct from a soft pull, and conflating the two in a digital retailing flow is a compliance risk.
Holdback
An amount the manufacturer returns to the dealer after sale. It sits between invoice and real cost and affects how gross is calculated.
Internet lead
An enquiry arriving through a website or a third-party listing. Response time to a first meaningful reply is the measure most correlated with outcome, and the one most often measured to the automated reply instead.
Invoice
The amount the manufacturer bills the dealer for a new vehicle. It is not the dealer's true cost, because of holdback and incentives, which is why invoice-based advertising claims are fragile.
Lead response time
Elapsed time from lead receipt to a first substantive human or agent reply. Measure it to the reply a customer would recognise as an answer, not to the acknowledgement.
Money factor
The lease equivalent of an interest rate. Multiply by 2400 for an approximate APR. Systems that display one and quote the other cause avoidable disputes.
MSRP
The manufacturer's suggested retail price. It is a reference point, not a constraint, and how a system displays it alongside actual price is subject to advertising rules.
Negative equity
A trade worth less than its payoff. Rolling it into a new deal changes lender conditions and product eligibility, and it is a case worth testing in any desking demonstration.
OEM lead
An enquiry passed from a manufacturer's own site or campaign. Response requirements are usually mandated and measured by the manufacturer.
Pack
An internal amount added to a vehicle's cost for gross calculation purposes. It is a store policy and it makes gross figures incomparable between stores.
Payoff
The amount required to clear the lien on a trade. It is time-sensitive, so a system that caches it can produce a deal that will not fund.
Pencil
A proposed deal structure presented to a customer. Desking tools differ mainly in what a manager may change on a pencil and what the system records about who changed it.
Prequalification
Showing a customer likely terms before a full application. The disclosure language and what data it uses are the parts that need review.
Residual value
The lease-end value set by the lender. It is supplied, not calculated by the store, and a stale residual table produces quotes that cannot be honoured.
Soft pull
A credit check that does not affect the consumer's score and is used for prequalification. What it can and cannot support in terms of a firm offer is defined by regulation.
Sold customer follow-up
Contact after delivery, for retention and referral. It is the follow-up most often owned by nobody after a CRM change, because it has no daily pressure behind it.
Spot delivery
Delivering a vehicle before financing is finally approved. It carries specific legal exposure and specific paperwork, and any system that supports it should make the conditional nature explicit.
Third-party lead
An enquiry purchased from a marketplace or lead provider. Its cost, exclusivity and the data supplied with it are all negotiable and all worth recording per source.
Trade appraisal
Valuing a customer's vehicle for trade, combining condition capture, market data and a manager's judgement. Tools differ in what evidence they attach to the number, which is what makes an appraisal defensible later.
Trim
The equipment level of a model. Trim mismatches between decoding, listing and pricing systems are the most common cause of inventory data disputes.
Turn (sales)
Introducing a customer to another person in the process, such as a manager or an F&I producer. Systems record turns inconsistently, which makes accountability reporting unreliable.
Unsold follow-up
Contact with customers who did not buy. The volume is high and the value depends entirely on the quality of the task rules, which is administrator work rather than a product feature.
Up
A customer visiting the showroom. How and whether an up is logged determines whether any showroom reporting means anything.
We-owe
A written promise of something still owed to the customer after delivery. Unclosed we-owes are a customer-satisfaction and accounting liability, and are frequently tracked outside every system.