DealerOn and Reynolds and Reynolds integration
DealerOn and Reynolds and Reynolds announced a website and retail-software partnership in May 2024. The announcement describes connecting website behavior with the customer record in the Reynolds Retail Management System, covering its DMS, CRM and Virtual Retailing products. It also identifies DealerOn Signals as part of the proposed personalized website experience.
Website behavior and the Reynolds customer record
The announcement separates two functions: incorporating behavioral website information into the Reynolds customer record and using the connection with DealerOn Signals to personalize the online experience. These concern customer activity across the website and retail applications, rather than only exporting a vehicle inventory feed.
The announcement describes development work
The release calls the capabilities development efforts under the partnership. It names the participating products, but does not establish which version or package implements each function for a particular store. A dealership evaluating that connection should inspect an identified website visit in its Reynolds customer record and the corresponding Signals experience.
DealerOn and Reynolds and Reynolds integration products
| Website platform | DealerOn |
|---|---|
| Personalization product | DealerOn Signals |
| Retail applications named | Reynolds DMS, CRM and Virtual Retailing |