automotiveMastermind Mastermind

automotiveMastermind Mastermind: automotiveMastermind describes Mastermind as a predictive marketing and sales platform. It processes a very large amount of consumer and market data to rank prospects by how likely they are to buy.

automotiveMastermind company profile automotiveMastermind official website

automotiveMastermind Mastermind: Mastermind

Its Behavior Prediction Score puts each prospect on a scale from zero to one hundred.

The platform uses drivers behind the score to find which consumers are likely to purchase, including high-intent prospects not in the dealer's database. A Fritz AI assistant turns data into personalized messages and talk tracks, including objection handling.

Predictive direct mail and email are personalized at the household level. The company also lists service-to-sales opportunities and loyalty tracking that aims to prevent customer defection.

It cites results in its marketing, which are its own claims.

The AutoAlert, Activator and Vicimus entries describe similar equity and prediction tools.

Predictive scoring uses consumer data, so consent and privacy rules matter. A marketing director would ask where the data comes from and how contact rules are applied.

It would ask how scores are validated against the store's own sales. The category guide for predictive marketing lists a neutral checklist.

Get it in writing.

automotiveMastermind was founded in 2012. IHS Markit announced it would acquire the company, which sold predictive analytics and marketing automation to dealers.

It now sits inside S&P Global Mobility. JMI Equity, an earlier investor, posted the deal announcement.

The company says its cloud software predicts buying behavior and automates targeted customer messages. It added a product called Acquire to the Mastermind platform.

Morgan Automotive Group named it as a data and technology partner.

automotiveMastermind Mastermind functions
Product or service	Function
Mastermind	The core sales and marketing platform.