CDK Global CDK Websites

CDK Global CDK Websites: CDK Global describes CDK Websites as its dealership website platform. The company launched its Next Gen version in a PR Newswire release and presents it as a mobile-first design.

CDK Global company profile CDK Global official website

CDK Global CDK Websites: CDK Websites and Roadster

Pages are meant to look consistent on phones, tablets and desktop computers.

The release names an all-new site editor. CDK says it makes substantial site changes possible in a few clicks and full redesigns possible in minutes.

It lists a large library of design options so that a dealership can differentiate its look.

Search engine optimization is described as built in. CDK says the platform has features that help search engines index a site.

It points out that responsive pages align with Google's preferences. The company also says the sites are faster than its earlier generation.

Analytics and personalization are part of the pitch. Sites are said to learn and adapt from shoppers' online behavior.

CDK says Google Analytics data and CDK Insights are available inside the platform. The release also describes CDK Connected Store, which lets a consumer start a vehicle purchase online and finish it in the store.

CDK sells the websites to dealers, dealer groups and manufacturers, together with advertising and business intelligence. Capterra, GetApp, Software Advice and VendorMotive carry outside listings for CDK Global.

A dealer principal would ask who owns the domain and content. It would also ask how the site is edited, how inventory reaches it and how the site works with chat, CRM and call tracking.

The category guide for dealer websites lists a neutral checklist. Ask about training time.

CDK Global offers dealer websites as part of a broader marketing offer. Brookfield's 2022 purchase covered the whole company, including its digital marketing side.

CDK serves both franchise and independent dealers.

A dealer would ask which manufacturer programs the sites are certified under and who owns the domain.

CDK Websites are the company's dealer sites, described as mobile-first, secure, accessible and built for search. CDK says its Next Gen platform loads about twice as fast, offers a site editor for quick changes, and personalizes what each shopper sees from real-time interest.

Integrated incentives deliver formula pricing, package incentives, VIN-level quotes and conditional offers across the site, and CDK marketing staff can maintain content and specials. Ask who owns the domain and content, which manufacturer programs the site meets and how inventory prices stay matched with the DMS.

CDK Global CDK Websites functions
Product or service	Function
CDK Websites and Roadster	Dealer websites and digital retailing.