Convertus Digital Advertising
Convertus Digital Advertising: Convertus describes its offering as digital marketing and website services for automotive dealers, with a particular base in Canada. The company lists paid search, organic search optimization, paid social advertising and premium websites as the services it provides to dealer clients.
Convertus Digital Advertising: Digital advertising
According to the company's site, the websites are custom-built and paired with analytics tools, alongside digital marketing and search optimization services. Convertus says it combines real-world dealership experience with industry practices in automotive advertising, which is how it describes its approach to campaigns.
The company's about page says it was created in 2013 by entrepreneurs with a passion for the automotive industry. In 2018, BC Technology reported that TRADER Corporation acquired the Vancouver-based company, describing it as a provider of premium web solutions and digital marketing services for automotive dealers, and saying the acquisition would let TRADER offer dealers in Canada a website solution.
A dealer working with one of them should ask which contracts, and which data, sit with which company.
Paid search and paid social are ad-buying services. That means the important commercial questions are about the account: who owns the advertising accounts, who controls the budget, what is the reporting cadence, and what fees are charged in addition to the media spend.
PitchBook lists company information for Convertus for anyone tracking its ownership history.
A store that buys both would want to confirm that the website's analytics, call tracking and form tracking feed the ad reporting, so campaigns can be tied to leads and sold vehicles.
The category guide for dealer advertising and digital marketing agencies lists a neutral checklist that applies to Convertus and any other provider a dealer considers, including questions about contract length, ownership of creative assets and how the agency handles manufacturer co-op advertising rules. Ask for reference calls.
Check what costs extra.
Convertus is a Vancouver-based company that TRADER acquired in 2018 so it could offer Canadian dealers a website product. Its founders say they built the digital marketing department for one of Canada's largest auto groups.
It is a certified digital advertising provider for Jaguar Land Rover retailers in Canada.
A Canadian dealer would ask which manufacturer programs apply to its own brand.