FrogData Analytics
FrogData Analytics: FrogData describes FDAP, its decision analytics platform, as a system that gathers dealership data into a central data lake. It uses machine learning and AI to produce business insight.
FrogData Analytics: FrogData Decision Analytics Platform
The company serves auto dealers across several manufacturer brands.
The dashboards and reports cover performance measures with real-time visibility, warranty analysis, used car pricing analytics, parts and labor performance and service management visibility. The platform integrates with major DMS platforms so data flows from existing systems.
FrogData also sells FixedOps Velocity, hyperlocal marketing for service departments, FrogAI for sales and marketing reporting and FrogBI for broader data intelligence. Its page includes customer testimonials with gross profit figures.
Analytics tools depend on the DMS data behind them. A controller or general manager would ask which DMS versions are supported and how often data refreshes.
It would ask how fields are mapped and who can see which dashboards.
The Procede Intelligence, Dealertrack analytics and Omnique OMNI Insights entries describe other reporting tools. The category guide for dealership analytics lists a neutral checklist.
Ask who supports it. Ask about training time.
FrogData says it was founded in 2016 by Soni Tej and Rahul Saxena. Its Decision Analytics Platform gathers dealership data and applies machine learning to reporting.
The company also lists FixedOps Mojo and FrogAI.
In January 2026 FrogData joined FordDirect's e-commerce platform for dealer solutions, called The Shop. A dealer would ask which DMS feeds it reads.
| Product or service | Function |
|---|---|
| FrogData Decision Analytics Platform | The platform for turning dealership data into decisions. |
DMS transactions become a separate reporting layer
FrogData's Decision Analytics material starts with the sales, service, inventory and accounting transactions already held in the dealership management system. Its platform separates the data-supply system, visualization dashboards and advanced reporting. frogdata.com
Those layers help define an implementation: which source records arrive, how their measures are calculated and which manager sees the result. Select one service or inventory measure, reconcile it against the DMS for a fixed period and then inspect its dashboard. frogdata.com
A reporting layer should make that relationship understandable before a dealer relies on a combined group total. frogdata.com