Sincro Dealer Websites
Sincro Dealer Websites: Sincro describes its offering as a modern digital storefront with coordinated omnichannel marketing campaigns, local search strategies and consulting. Its websites are described as capturing shoppers with a tailored experience for each visitor, with the aim of increasing leads, reducing days in inventory and supporting dealer profit.
Sincro Dealer Websites: Dealer Websites
The feature the announcements describe first is real-time synchronization with the dealer management system. Sincro and Tekion announced an integration between the DMS and the dealer website, described in releases carried by PR Newswire, Auto Success and Auto Dealer Today.
The companies said DMS data is sent to and from the website so shoppers see vehicles that are in stock with accurate pricing.
Personalized marketing is the second theme. According to the release, customer and sales information from Tekion's Automotive Retail Cloud reaches Sincro's marketing platform through the cloud.
So a dealer can send relevant messages, from promotions and service reminders to Facebook advertising. Retail IT Insights covered the proprietary website technology that enables near real-time access to consumer data.
The websites offer merchandising tools named Vehicle Insights, Vehicle Badges and Offer Spotlight, with data-driven inventory layout options. The company says dealers can control merchandising, update designs and layouts on the fly and adapt the storefront to changing regulations, in many cases without coding or contacting support.
Accessibility is described as built in. Sincro says its platform includes a layer that prevents websites from being published with accessibility errors.
It announced a partnership with accessiBe, reported by Business Wire.
Because the tightest integration is with Tekion, the product is most natural for dealers on that DMS. A dealer on another DMS should ask what the data connection looks like.
Questions cover domain and content ownership, editing, page speed, integrations with chat and CRM, and what happens on exit.
The category guide for dealer websites lists a neutral checklist for use with Sincro and other providers.
Sincro now sits under DealerOn, so a dealer on a Sincro website should ask in writing whether the site stays on its current platform, who hosts it after the sale, and whether the real-time Tekion integration it announced continues unchanged.
| Product or service | Function |
|---|---|
| Dealer Websites | DealerOn’s Cosmos website platform. |
- dealeron.com
- dealeron.com /cosmos/
- dealeron.com /partners/
- dealeron.com /sidekick/
- prnewswire.com /news-releases/sincro-and-tekion-announce-first-real-time-integration-between-automotive-dealer-management-system-and-dealer-websites-301343819.html
- autosuccessonline.com /sincro-and-tekion-announce-first-real-time-integration-between-automotive-dealer-management-system-and-dealer-websites/
- prnewswire.com /news-releases/sincro-proprietary-website-technology-enables-near-real-time-access-to-consumer-data-integration-with-tekion-crm-and-dms-delivers-personalized-automotive-retail-transactions-301538597.html
- businesswire.com /news/home/20200810005551/en/Sincro-Announces-Partnership-with-accessiBe
- brianpasch.com /awa-2021-product-review-sincro-websites/