vAuto Syndication
vAuto Syndication: vAuto describes Syndication as the service that distributes a dealer's vehicle listings across automotive marketplaces and websites. The aim is to put the inventory in front of the right buyers.
vAuto Syndication: vAuto Appraisal and Syndication
It sits in vAuto's merchandising suite beside Intelligent Promotion and SnapLot 360.
The company says Syndication keeps data accurate and consistent across every channel. Pricing and vehicle details stay current wherever a listing appears.
That means a price change made once should reach every site the dealer uses.
vAuto states the purpose as more leads and sales opportunities. Consistent information matters to shoppers who compare the same car on several sites.
A mismatch between sites can confuse a buyer.
The product page names no specific marketplaces. A dealer should ask which sites are included and how quickly changes appear.
The Provision entry describes the pricing and appraisal tools that feed it. HomeNet's IOL and Liquid Motors describe comparable syndication services.
A used car manager would ask how photos and descriptions are formatted for each site. It would ask how sold vehicles are removed and who supports feed problems.
The category guide for inventory syndication lists a neutral checklist.
vAuto is a Cox Automotive brand headquartered near Chicago. Its Provision product handles automated listing syndication and photo management, which the company says cuts manual work and speeds time to market.
Provision connects with Stockwave and iRecon for the path from purchase to reconditioning.
In 2018 vAuto widened its links to Cox's HomeNet unit. A dealer would ask which third-party sites receive the feed and how price changes reach them.
Syndication is how vAuto pushes a store's inventory to outside listing sites. vAuto says it applies rebates and incentives automatically, keeps prices and details consistent, and sends photos and media to marketplaces. Its SnapLot 360 tool can syndicate 360-degree photos to sites such as Autotrader and to website providers like Dealer.com, and automated descriptions come from AutoWriter.
A dealer should check which listing sites receive a feed under its contract, how fast a price change appears everywhere and who corrects a listing that shows a different price from the dealership site.
| Product or service | Function |
|---|---|
| vAuto Appraisal and Syndication | Appraisal and listing syndication products the directory tracks. |