Aura Identity Guard
Aura describes itself as AI-powered digital safety for individuals and families, covering identity, credit and privacy. It is a consumer subscription rather than an automotive product, and is listed here because dealers may encounter it in consumer identity-protection discussions.
Aura Identity Guard: Identity theft protection
The company also runs an Aura Business program that offers its protection to employees and customers through employers, managed service providers, resellers and affiliates.
| Product or service | Function |
|---|---|
| Identity theft protection | Monitoring and alerts for identity threats. |
| Credit monitoring with Credit Lock | Credit monitoring with the ability to lock a credit file. |
| Suspicious transaction alerts | Alerts for unusual account activity. |
| Privacy Assistant and Digital Wellbeing Score | Tools the site lists for managing privacy and online habits. |
| Parental controls and safe gaming | Family features, including cyberbullying alerts for gaming provided with Kidas. |
| Aura Business | Protection for employees and customers, including a privacy-first BYOD security layer for managed service providers. |