AutoFire
AutoFire is a website and inventory platform for independent dealers, and its pricing page shows how the offer is split. The free Kickstart plan keeps a dealership online with up to 10 vehicle listings, a custom subdomain such as yourdealership.goautofire.com, vehicle pages with schema markup and basic site customization.
AutoFire: Inventory merchandising
AutoFire Pro costs $99.99 a month, starts with a 30-day trial that begins once the dealership is approved, and raises the limit to 50 live listings. It adds lead forms with email alerts, test drive requests, a custom domain, a VIN decoder, CARFAX links for dealers who supply a dealer ID, and priority support.
A third tier, Ultra, is quoted for multi-rooftop teams and custom feed workflows.
Feeds are the part a used-car dealer will test first. AutoFire says Pro syndicates the inventory managed inside AutoFire to Google Vehicle Listings as an XML feed, to Facebook and Meta Automotive catalogs as a CSV file, and to Cars.com, AutoTrader and CarGurus as CSV feeds, each from a private link in a Distribution area.
The company says it does not run Meta ads, that Commerce Manager and ad spend stay with Meta, and that listing and advertising fees are billed by each platform, not by AutoFire. It also describes a done-for-you feed service for dealers who keep their current website.
Around the site, AutoFire lists an AI inventory chat that answers shopper questions from live stock and captures leads after hours, a LotIQ assistant that sends daily briefings and shopper demand trends, and FireCompare, which generates vehicle comparison content on a dealer's site within monthly limits. A lead inbox covers deduplication, statuses and notes, and staff accounts carry owner, admin, editor or viewer roles.
An iPhone app manages inventory and buyer inquiries from the lot. Facebook inventory posting is listed as coming soon.
A dealer weighing it would ask how feeds are validated against each marketplace's template, who owns the vehicle photos and data if the dealer leaves, and what the 50-listing cap means for a lot that turns inventory quickly. Ask for a sample feed file for one marketplace and check it against that marketplace's field list before signing up.
AutoFire: product details
AutoFire is a website and inventory platform for independent dealers, and its pricing page shows how the offer is split. The free Kickstart plan keeps a dealership online with up to 10 vehicle listings, a custom subdomain such as yourdealership.goautofire.com, vehicle pages with schema markup and basic site customization.
AutoFire Pro costs $99.99 a month, starts with a 30-day trial that begins once the dealership is approved, and raises the limit to 50 live listings. It adds lead forms with email alerts, test drive requests, a custom domain, a VIN decoder, CARFAX links for dealers who supply a dealer ID, and priority support.
A third tier, Ultra, is quoted for multi-rooftop teams and custom feed workflows.
Feeds are the part a used-car dealer will test first. AutoFire says Pro syndicates the inventory managed inside AutoFire to Google Vehicle Listings as an XML feed, to Facebook and Meta Automotive catalogs as a CSV file, and to Cars.com, AutoTrader and CarGurus as CSV feeds, each from a private link in a Distribution area.
The company says it does not run Meta ads, that Commerce Manager and ad spend stay with Meta, and that listing and advertising fees are billed by each platform, not by AutoFire. It also describes a done-for-you feed service for dealers who keep their current website.
Around the site, AutoFire lists an AI inventory chat that answers shopper questions from live stock and captures leads after hours, a LotIQ assistant that sends daily briefings and shopper demand trends, and FireCompare, which generates vehicle comparison content on a dealer's site within monthly limits. A lead inbox covers deduplication, statuses and notes, and staff accounts carry owner, admin, editor or viewer roles.
An iPhone app manages inventory and buyer inquiries from the lot. Facebook inventory posting is listed as coming soon.
A dealer weighing it would ask how feeds are validated against each marketplace's template, who owns the vehicle photos and data if the dealer leaves, and what the 50-listing cap means for a lot that turns inventory quickly. Ask for a sample feed file for one marketplace and check it against that marketplace's field list before signing up.