Elead
Elead is a CDK-owned automotive CRM and BDC-services platform covering sales and service lead management, follow-up and call-center services. It pairs CRM software with outsourced BDC staffing, appealing to dealers who want both the system and the people to run it.
Elead: CRM & sales enablement
Because it sits inside CDK, it integrates with the CDK ecosystem. Dealers should evaluate sales-team adoption, DMS write-back, and the scope and quality of the BDC services.
Elead connections
| Connected company | Published relationship | Source |
|---|---|---|
| automotiveMastermind | Vendor-reported integration Not established: confirm with both providers for the dealer's configuration Not established: confirm with both providers for the dealer's configuration | automotivemastermind.com · September 1, 2026 |