Adpearance
The Adpearance name resolves to Catalyst IQ, which describes itself as a full-service automotive digital marketing agency for car dealers. Its site says its work is powered by MarketAI, which it calls a real-time market intelligence engine, and covers advertising, websites, search optimisation and lead capture.
Adpearance: MarketAI
Catalyst IQ says it serves auto dealers, dealer groups, dealer associations and manufacturers, and that it brings advertising, websites and lead engagement together in one marketing ecosystem.
| Product or service | Function |
|---|---|
| MarketAI | The company’s market-intelligence engine that informs its advertising, described as using live competitor data and dealer inventory. |
| Digital advertising | Campaigns across search, display, social, vehicle listing ads, video and Performance Max, including VIN-specific ads tied to live inventory. |
| Websites and SEO/AEO | Dealer websites with search and answer-engine optimization. |
| Lead solution | AI-powered lead capture and nurture, listed on the site as its Engage offering. |
Adpearance: product details
Adpearance now operates inside Catalyst IQ, an automotive marketing technology company launched in January 2026 by four Advance Automotive brands: Adpearance, Fox Dealer, Search Optics and ZeroSum. Adpearance contributes full-service digital marketing, tracking and SEO and AEO work, while Fox Dealer supplies websites and a lead capture tool and Search Optics supplies AI-driven marketing.
The brand now lives inside Catalyst IQ.
Catalyst IQ says its MarketAI software tracks nearly 20,000 franchise dealers and almost all independent dealerships, and that it supports more than 1,300 dealerships and is certified for 22 manufacturer programs. A dealer on an Adpearance contract should confirm which entity holds it, who staffs the account and how reporting and ad accounts are owned.
Confirm who holds the contract. Catalyst IQ launched in 2026.
The December 2, 2025 announcement from Advance Automotive, a division of Advance Local based in Grand Rapids, Michigan, spells out who does what inside the new company. Adpearance brings full-service marketing, premium tracking and SEO and AEO.
Fox Dealer brings enterprise website development and Fox Engage, a lead capture and nurture tool built on first-party data. Search Optics adds AI-driven marketing, and ZeroSum adds data science and predictive modeling.
The four together served 1,300 Tier 3 customers, the release says, and the official launch was set for January 7, 2026. Andy Lobred is named as president of both Advance Automotive and Catalyst IQ.
Search Optics within Adpearance
The Search Optics name no longer resolves independently; it resolves to Catalyst IQ, the same destination as Adpearance. Catalyst IQ describes itself as a full-service automotive marketing agency powered by MarketAI, with advertising, dealer websites, SEO and lead capture.
See the Adpearance record for the same company’s fuller description.
- Digital advertising
- VIN-level advertising across search, display, social, video and Performance Max.
- Websites and SEO
- Dealer websites with SEO and answer engine optimization.
- Lead capture
- AI-powered lead capture.
- MarketAI
- The market intelligence engine behind its work.