Toma
Toma is an automotive voice-AI platform that handles inbound and outbound dealership phone calls for sales and service, aiming to answer every call, book service appointments and capture leads without adding staff. Its stated scope is voice agents for service calls that capture VINs, part numbers and repair-order details, schedule appointments, process parts orders and book test drives, with plans to extend into sales, finance and IT.
Toma: Voice AI & virtual BDC
Dealers should establish which calls the AI handles versus routes to staff, how appointments write back to the scheduler and DMS, and how the AI is governed and audited.
Test it with your own calls before signing: give the vendor a sample day of inbound calls, ask which it would have handled end to end, and have a service advisor score each outcome. Ask how it escalates a caller who asks for a person and whether callers are told they are speaking with an AI.