TraXtion
TraXtion, formerly Tire Profiles, describes itself as offering optical diagnostic intelligence for franchise dealers. Its site says AI-powered scanning and inspection give instant data on tires and vehicles as a customer pulls in.
TraXtion: Tire tread and alignment scans
It presents pages by role, including fixed ops director, service advisor, dealer principal and recon manager.
| Product or service | Function |
|---|---|
| Tire tread and alignment scans | Instant results as a vehicle arrives. |
| Automated tire ID in motion | Reading tire information without manual entry. |
| AI-powered condition imaging | Condition and damage images. |
| Wireless tread depth tools | Wireless tools for assessing tread depth. |
TraXtion: product details
TraXtion's history page says it was founded in 2008 as Tire Profiles, LLC, an offshoot of railway diagnostics company ImageMap, whose founder Roger Tracy and engineers began building diagnostic measurement systems for railway infrastructure in the early 1990s. ImageMap systems measure rail track conformity at speeds up to 200 mph and are used on heavy-haul railroads, in China's rail network and on European high-speed lines, and the company also developed optical systems for tire manufacturers to analyze tread depth.
That heritage is the company's own account.
Its home page describes instant tire tread and alignment scans, automated tire identification in motion, AI imaging that captures condition and damage images in seconds to resolve claims, and a wireless design for assessing tread depth. The pitch is to give service advisors data before they greet the customer.
A dealer should ask about the drive-through hardware footprint, how scans are tied to the repair order and what recommendations the system generates automatically. Call two customers.
The company's results panel claims a threefold increase in tire sales opportunities, an 18 percent higher upsell close rate and a 25 percent improvement in customer return visits. Those are TraXtion's own figures, with no study or sample size shown on the page.
The site also lists mobile access through TraXtionMobile and says the system integrates with the dealer's DMS, so a fixed operations director would ask how those numbers were counted, over what period and at how many stores.