Dealership review and reputation management

Reputation systems should coordinate listings, review requests, responses, escalation and reporting without manipulating or selectively suppressing feedback.

Start with Social media & reputation, Email, SMS & lifecycle marketing, Service marketing & retention. The exact stack depends on the dealer’s OEMs, market, rooftops, current systems and operating model.

Require the provider to demonstrate: Listing authority and consistency Request eligibility and timing Response ownership and escalation Platform-policy and audit controls Use representative dealer records and include exceptions, not only the ideal path.

Identify every system that creates, reads or changes the same customer, vehicle, deal, repair-order, payment or marketing record. Confirm products, fields, direction, timing, fees and support on both sides.

Compare the same rooftops, users, volumes, modules and term. Include implementation, migration, hardware, usage, communications, data, integrations, annual increases and offboarding.

Document routine access, exports, identifiers, history, attachments, retention, deletion and transition assistance. Test a representative export before depending on it.

Identify scope, dependencies, service responsibilities, change rights, renewal, increases, suspension, termination and exit obligations for qualified dealer and professional review.

Choose a baseline, operational outcome, quality guardrail and adoption measure before launch. Reconcile reported results to source systems and disclose exclusions.