BombBomb Engage vs Impel Merchandising

What to check before you choose

One is personal and one is on the page. A BombBomb video is made by a salesperson for a specific customer, and it travels in a message.

An Impel video or spin belongs to a vehicle and lives on the listing. A store could use both: a spin on the page to draw the shopper in and a personal video in the follow-up message to bring the shopper back.

For BombBomb, ask how videos are approved, where they are stored, how views are tracked and how the tool works with the CRM. Ask how consent is recorded for video sent by text. For Impel, ask how quickly a vehicle is captured and published after arrival, how spins and video display on the store's site and on third-party sites, and who owns the media if the contract ends.

Check the time cost. Personal video takes staff minutes every day, and capture for merchandising takes a person on the lot. Ask each vendor how many minutes per vehicle or per message a typical store spends and who does the work.

Run a small test. For BombBomb, compare reply rates for video and text messages to similar leads over two weeks.

For Impel, compare calls and leads on units with spins against units without. Keep the notes and the numbers for the renewal conversation.

Look at brand control as well. Personal videos carry the salesperson's face and words, so ask who reviews them and what rules apply to pricing statements and promises.

Merchandising media carries the store's brand on every listing, so ask who approves the look and how it is kept consistent. Write both policies down.

Review a sample each month. A single careless video or a wrong spin can undo a lot of good work.

Keep one score sheet for each test and record the date, the unit or customer and the result.

BombBomb Engage and Impel Merchandising are both mapped to inventory merchandising.

Read from bombbomb.com, impel.ai. To score BombBomb Engage against Impel Merchandising on the same questions, use the demo scorecard.