Impel Merchandising
Impel Merchandising: Impel describes Merchandising AI as tools for presenting vehicles online. Its stated goal is to make the vehicle detail page the main attraction so shoppers scroll, stop and shop.
Impel Merchandising: Merchandising and 360° WalkArounds
The line includes tools that came from SpinCar.
Named features are 360 WalkArounds, panoramic vehicle views, and a Feature Tour that highlights attributes. A Video Tour demonstrates the vehicle.
AI Image Enhancement improves photo quality automatically. F&I Advantage adds financing and insurance presentation.
Merchandising sits beside Impel's sales, service, chat and marketing products in what the company calls its automotive operating system. Other merchandising options include HomeNet SnapLot 360 and Video Online, and Redline's services.
A used car manager would ask how quickly a vehicle is captured and published after arrival. It would ask how spins and video display on the store's site and on listing sites.
Ownership of the media matters too. The category guide for vehicle merchandising lists a neutral checklist.
Ask about training time. Confirm who owns the data.
Impel's merchandising product puts VIN-specific media on vehicle detail pages. The company lists 360-degree walkarounds, an AI virtual booth, feature tours, narrated video tours, an F&I advantage panel, automated background removal and damage tagging for condition reporting, and says photos and walkarounds reach major marketplaces quickly.
Hyundai and GM have named it in their dealer programs. A used-car manager should check how damage tags are shown to shoppers, how long capture takes per vehicle and whether the same media reaches third-party listing sites.
| Product or service | Function |
|---|---|
| Merchandising and 360° WalkArounds | Vehicle merchandising and 360-degree views. |