Clarivoy Audience & Sales Match vs Foundation Direct Attribution
These product records share documented category coverage. The comparison does not claim equivalent features, availability, compatibility or performance and does not select a winner.
What this comparison establishes
Clarivoy Audience & Sales Match is a Clarivoy line; Foundation Direct Attribution is a Foundation Direct line. They meet on analytics & attribution. Foundation Direct fields 4 other named lines around Foundation Direct Attribution, against 2 for Clarivoy. The wider portfolio is not automatically better — ask whether you are buying one product or the first step into a suite.
A product record resolves a name to a provider and maps it to dealer workflows. It does not establish that Clarivoy Audience & Sales Match and Foundation Direct Attribution have equivalent features, that either is available in your market or OEM program, that either integrates with your DMS at the field level, or what either costs in your configuration. Product-family names routinely cover materially different editions — the same name can mean different software in two stores.
Clarivoy Audience & Sales Match
Clarivoy Audience & Sales Match connects marketing exposure to actual vehicle sales using its multi-touch attribution, proving which channels drove deals. Confirm data sources and match methodology.
Product record → · Clarivoy profile →Foundation Direct Attribution
Foundation Direct Attribution is the measurement layer of its platform, applying attribution models across channels to tie ad spend to sales and maximize return. Confirm what data feeds it and how sales are matched.
Product record → · Foundation Direct profile →What else each provider fields
Buying a line item can be the first step into a stack. Ask which of these are prerequisites and which are priced separately at renewal.
Settle these before comparing features
Both records describe the same primary market (US). Market is therefore not a gate here, but country-level availability of specific modules still varies — confirm the modules you need, not just the company.
Both records describe the same typical segment (franchise and groups). Ask each side for a named reference at your rooftop count and OEM mix anyway — "typical" is an aggregate, and your configuration is not.
One side is part of a larger group and the other is not
Foundation Direct is owned by Team Velocity; Clarivoy is not part of that group. That difference usually shows up in three places: which integrations are internal and therefore cheap, how much of your stack ends up under a single contract and a single renewal, and how much leverage you keep at renewal. Neither structure is better in the abstract. Ask Foundation Direct what is bundled and what is separately licensed, and ask Clarivoy what it costs to connect to the systems you already run.
Evaluation criteria for the shared workflow
Analytics & attribution
- 1
Is the connection read-only or bi-directional?
- 2
Who pays each integration fee?
- 3
What breaks when either product changes?
Ask both providers for the same proof
Exact edition, modules and usage limits
Required dealer and OEM eligibility
The same end-to-end workflow, including an exception
The same integration objects and write-back direction
The same implementation and migration assumptions
The same three-year pricing schedule with renewal increases
The same security, continuity and incident evidence
The same export and offboarding test
Feature equivalence, availability, OEM eligibility, integration behaviour, support quality and price are configuration facts. They are not published here and cannot be inferred from a shared category. Get them in writing from both providers for your exact configuration.
Clarivoy Audience & Sales Match vs Foundation Direct Attribution FAQ
What is the difference between Clarivoy Audience & Sales Match and Foundation Direct Attribution?
Clarivoy Audience & Sales Match comes from Clarivoy and Foundation Direct Attribution from Foundation Direct. Both are mapped to analytics & attribution in this directory. The difference that decides the purchase is the edition on the order form, the integrations live for your DMS, who implements it and what the three-year cost is — none of which a directory can settle for your store.
Are Clarivoy Audience & Sales Match and Foundation Direct Attribution the same kind of product?
They are mapped to the same workflow ground (analytics & attribution), which is why they appear together here. Shared category means comparable purpose, not comparable capability.
Which one integrates with my DMS?
Ask both providers to state it in writing for your DMS and version: direction, data objects, refresh interval, who owns the connection, who supports it when it breaks, and the fee. Then ask your DMS provider the same questions. A partner logo is not a scope statement.
How much does each cost?
Neither price is published here. Dealership software is quoted per configuration, and the same named product can differ several-fold between two stores. Request modules and quantities, implementation, integration and usage fees, initial term, renewal mechanic, annual increase and exit cost — from both, in the same format.
Do I have to buy the rest of the provider's stack?
Ask directly. Clarivoy and Foundation Direct both field other named lines, and the answer that matters is which of them are prerequisites, which are bundled at no extra cost today but priced separately at renewal, and what happens commercially if you later drop one.
Can I run both?
Running two products in analytics & attribution usually creates duplicate entry and an unclear source of truth. If you are considering both, decide which one owns each record before signing either.
What should the demo prove?
The same workflow, in the same order, on both — including the exception case. Record what is native, what is configured, what a partner delivers and what is on a roadmap. Anything on a roadmap is not a feature you are buying today.
Where does this page stop?
At the order form. It compares documented scope and gives you the questions. What either provider will actually quote, support and deliver comes from a written proposal and a reference running your DMS and OEM.