Authenticom vs automotiveMastermind

What to check before you choose

The two are less like rivals than like links in one data chain, since a predictive sales product depends on dealership data arriving from somewhere. A store using both should ask each vendor which data fields flow, who has access, how a feed is revoked and how the dealer can see what was sent. Those answers matter for privacy and for the FTC Safeguards Rule.

Because this pairing concerns data flow, ask both vendors to document it. A data map should list each field leaving the DMS, which vendors receive it, how often, under what contract and with what security controls.

Keep the map with your Safeguards Rule file and review it when you add or remove a product. A store that cannot draw the map should not sign another data agreement.

Also ask whether the dealer can see and approve each data feed. A good vendor will show a list of the data it receives, let the dealer turn a field off and delete data on request.

Ask how each vendor responds to a consumer deletion request, how long it keeps records after a contract ends and who notifies the dealer after a security incident. The FTC Safeguards Rule makes the dealer responsible for its service providers, so keep their answers on file.

Keep a record of every data agreement. A store should hold a simple register that lists each vendor receiving dealership data, the fields sent, the date the agreement began and the person who approved it.

Review the register twice a year. When a vendor changes owners or products, ask for a fresh agreement in writing, because the old one may not describe what is sent today.

Inside the shared categories, Authenticom has no separately named product mapped to the overlap in this directory.; automotiveMastermind has no separately named product mapped to the overlap in this directory..