automotiveMastermind vs Outsell

What to check before you choose

Ask each vendor what data drives its predictions, how often lists refresh and how it handles customers who have opted out of contact. Find out how a predicted buyer reaches a salesperson, what the dealer does with the list and how results are measured against actual sales in the DMS.

If you consider Outsell, ask who supports it under Impel and whether pricing or product has changed. Ask for a pilot on one franchise and compare sold units from contacted customers with a control group.

automotiveMastermind's home page says over 54,000 sales professionals use it, and claims an average 8.3 percent lift in loyalty and a 2.4 times return from service-to-sales. Its platform ranks prospects with a Behavior Prediction Score from 0 to 100 and offers talk tracks through a feature called Fritz.

Outsell, now part of Impel, describes AI-driven customer engagement and an in-market identification product built on dealer data. Both claim to find buyers who are not yet in a dealer's CRM or who are due to return.

The comparison therefore turns on data sources and ownership. Ask each vendor where its intent signals come from, how consent is handled for texts and email, how customers are matched to your records and whether the model keeps what it learns from your data after you leave. Request a list of the actions a store must take each week.

Ownership changes can matter here. automotiveMastermind sits inside Mobility Global, and Outsell is now part of Impel, so a contract signed today may be serviced by a different team within a year. Ask who staffs the account, whether pricing is locked for the term and how a store retrieves its data if the product is retired or merged. These are boring questions that prevent expensive surprises.

Last, test the claims on your own data. Give each vendor the same twelve months of sales and service records, ask for the customers it would contact first and compare the lists with what your managers already know.

Then watch the first month of messages. A good prediction is useful only when the message is timely, accurate about the offer and sent with the customer's consent.

Inside the shared categories, automotiveMastermind fields 3 named lines against it (Mastermind, Behavior Prediction Score, Market EyeQ); Outsell fields 2 named lines against it (Customer Engagement Platform, Dealer database marketing).