Auto/Mate vs Reynolds and Reynolds
Compare documented scope, then run both against the same demo, integration and contract questions. This is an evidence table—not a winner declaration.
What this comparison establishes
Auto/Mate and Reynolds and Reynolds meet on 2 shared workflow categories — dealer management systems (dms) and service lane platforms. Outside that overlap they are not the same purchase: Auto/Mate additionally covers accounting & ap automation; Reynolds and Reynolds additionally covers crm & sales enablement, f&i menu & presentation, dealership websites & cms. Decide whether the wider record is scope you actually need or scope you will pay for and not use.
Reynolds and Reynolds carries a dated evidence packet naming the source that was checked. Auto/Mate is at Reviewed status: its scope is mapped from current provider and market sources, but individual claims may still be one-sided. This is a statement about our research, not about the two products. Treat it as a signal to demand the same written evidence from Auto/Mate that the packet already records for Reynolds and Reynolds — not as a reason to prefer either.
B
Reynolds and Reynolds
Long-established retail management, documents, communications and marketing suite.
Full company profile →Research statusReviewedVerified
Corporate parentDealerSocket (Solera)None recorded
Primary marketUSUS & Canada
Typical segmentFranchiseFranchise and enterprise groups
Product records412
Mapped categories35
Integration records38
Public pricingNot published — quote per configurationNot published — quote per configuration
Contract termNot established in this recordNot established in this record
Coverage split
Where they overlap, and where they do not
Mapped workflow categories only. Coverage is not capability—confirm the exact modules on the order form.
1 additional category
3 additional categories
What you are actually buying
Named product lines on each side
Packaging changes. Confirm which of these are separate line items on the order form.
Inside the shared categories, Auto/Mate fields 3 named lines against it (Auto/Mate DMS, Fixed Ops, Sales); Reynolds and Reynolds fields 10 named lines against it (ERA-IGNITE, FOCUS, Contact Management, Gubagoo, and others). Product names are packaging, and packaging changes — ask each provider which of these appear on the order form as separate line items, which are bundled, and which are add-ons priced later.
A
Auto/Mate
- Auto/Mate DMS — Dealer management systems (DMS)
- Auto/Mate Fixed Ops — Service lane platforms
- Auto/Mate Accounting — Accounting & AP automation
- Auto/Mate Sales — Dealer management systems (DMS)
B
Reynolds and Reynolds
- Reynolds and Reynolds ERA-IGNITE — Dealer management systems (DMS)
- Reynolds and Reynolds FOCUS — Dealer management systems (DMS)
- Reynolds and Reynolds Contact Management — Dealer management systems (DMS)
- Reynolds and Reynolds docuPAD — F&I menu & presentation
- Reynolds and Reynolds Gubagoo — Dealer management systems (DMS)
- Reynolds and Reynolds Naked Lime — Dealer management systems (DMS)
- Reynolds Advanced Service — Dealer management systems (DMS)
- Reynolds Certified Interface — Dealer management systems (DMS)
- Reynolds Desking — Dealer management systems (DMS)
- Reynolds docuPAD — F&I menu & presentation
- Reynolds DocuWare — Dealer management systems (DMS)
- Reynolds Service Price Guides — Dealer management systems (DMS)
Eligibility first
Settle these before comparing features
The two records describe different primary markets — Auto/Mate is recorded as US and Reynolds and Reynolds as US & Canada. Confirm both are actually sold, supported and contracted in your country and state before anything else, because a market mismatch settles the comparison on its own.
Typical segment differs: Auto/Mate is recorded against franchise and Reynolds and Reynolds against franchise and enterprise groups. Segment is a description of who a provider usually serves, not a restriction. Ask each for a reference at your rooftop count and franchise mix rather than assuming the record excludes you.
One side is part of a larger group and the other is not
Auto/Mate is owned by DealerSocket (Solera); Reynolds and Reynolds is not part of that group. That difference usually shows up in three places: which integrations are internal and therefore cheap, how much of your stack ends up under a single contract and a single renewal, and how much leverage you keep at renewal. Neither structure is better in the abstract. Ask Auto/Mate what is bundled and what is separately licensed, and ask Reynolds and Reynolds what it costs to connect to the systems you already run.
Ask both the same questions
Evaluation criteria for the shared categories
Drawn from the buying guide for each category both records cover.
Dealer management systems (DMS)
- 1
What is native versus an add-on?
- 2
Which systems are the source of truth?
- 3
Can the dealer export all records in a usable format?
Service lane platforms
- 1
Does it write back to the DMS repair order?
- 2
Which steps work on mobile?
- 3
How are declined services and payments handled?
Integration exposure
Connection records touching either company
Scoped records only. Absence here is a research gap, not evidence that a connection does not exist.
Reviewed
Reynolds and Reynolds + Kimoby
Vendor-reported DMS integration
Reviewed
Reynolds and Reynolds + UVEye
Published integration
Reviewed
Auto/Mate + Kimoby
Vendor-reported DMS integration
Reviewed
Reynolds and Reynolds + Impel
Vendor-reported integration
Reviewed
Reynolds and Reynolds + Orbee
Vendor-reported integration
Reviewed
Reynolds and Reynolds + Numa
Vendor-reported integration
Reviewed
Reynolds and Reynolds + DealerOn
Vendor-reported integration
Reviewed
Auto/Mate + ProMax
Vendor-reported integration
Reviewed
Reynolds and Reynolds + ProMax
Vendor-reported integration
Reviewed
Reynolds and Reynolds + automotiveMastermind
Vendor-reported integration
Reviewed
Auto/Mate + Podium
Vendor-reported integration
Run the same proof
Five decisive tests
- 1
Complete one real workflow end to end, including an exception.
- 2
Trace one record through every integration in both directions.
- 3
Export a usable sample dataset and open it without the vendor.
- 4
Force a support escalation and time the response.
- 5
Price implementation through termination, including renewal increases.
What this comparison cannot establish
Pricing, negotiated terms, OEM program eligibility, configured integrations, support quality and implementation outcomes vary by dealer and are not published here. This page compares documented scope and supplies the questions. The answers have to come from a written proposal, a scoped demo and a reference running your DMS and OEM.
Auto/Mate vs Reynolds and Reynolds FAQ
What is the difference between Auto/Mate and Reynolds and Reynolds?
Auto/Mate and Reynolds and Reynolds meet on 2 shared workflow categories — dealer management systems (dms) and service lane platforms. Outside that overlap they are not the same purchase: Auto/Mate additionally covers accounting & ap automation; Reynolds and Reynolds additionally covers crm & sales enablement, f&i menu & presentation, dealership websites & cms. Decide whether the wider record is scope you actually need or scope you will pay for and not use. Beyond mapped scope, the difference that matters to a dealer is configuration: which modules are on the order form, which integrations are live for your DMS, who performs the implementation, and what the three-year cost is including renewal increases.
Is Auto/Mate or Reynolds and Reynolds better for a dealership?
Neither is named better here, and any source that names a universal winner in this category is not describing your store. Fit depends on rooftop count, OEM programs, the systems already in place, the department that has to adopt it, and the contract. Run both against the same workflow and the same questions, then compare what each proved.
Do Auto/Mate and Reynolds and Reynolds do the same thing?
They overlap on dealer management systems (dms), service lane platforms. They are not equivalent outside that overlap — see the coverage split above.
How much do Auto/Mate and Reynolds and Reynolds cost?
This directory does not publish a universal price for either, because dealership software is quoted per configuration and the same product can differ several-fold between two stores. Ask both for the same thing in writing: modules and quantities, implementation, integration and usage fees, the initial term, the renewal mechanic, the annual increase, and the cost to leave.
Which integrates better with my DMS?
That cannot be answered from a directory record, and any page that claims to is guessing. Ask each provider to state, in writing and for your DMS version: the direction of the connection, the data objects, the refresh interval, who owns and supports the connection, and the fee. Then ask your DMS provider the same questions and compare the two answers.
Can I run both Auto/Mate and Reynolds and Reynolds?
Sometimes, but overlapping systems in dealer management systems (dms), service lane platforms usually create duplicate data entry and an unclear source of truth. If you are considering both, define which system owns each record before you sign either contract.
What should I ask in the demo?
Use the same script for both, drawn from the shared categories above, and require the exception cases rather than the happy path. Record what is native, what is configured, what is delivered by a partner, and what is on a roadmap.
Where does this comparison stop being useful?
At the order form. This page compares documented scope and gives you the questions to ask. It cannot tell you what either company will quote you, what its support will feel like at 5pm on the last day of the month, or whether the integration you need is live for your configuration. Those come from references and a written proposal.