Activator Dealer Solutions Equity Marketing
Activator Dealer Solutions Equity Marketing: Activator describes equity marketing as a way to identify customers who are in equity and turn them into leads and handraisers through multichannel engagement. It builds on its customer data platform.
Activator Dealer Solutions Equity Marketing: Equity Marketing
Campaigns go out by email, text message, direct mail and digital advertising. Handraiser creation lets a customer respond and signal interest.
Accurate equity targeting is listed as a popular feature.
The approach sits with equity mining tools such as AutoAlert's AlertMiner and Vicimus Bumper Finance. All rely on payoff and value data being current.
Contacting customers about their equity raises privacy and consent questions. A store should confirm how opt-in and opt-outs are handled for each channel.
A marketing manager would ask how equity is calculated and how fresh the data is. It would ask how leads route to the CRM and how results are tracked.
The category guide for customer retention lists a neutral checklist. Get it in writing.
| Product or service | Function |
|---|---|
| Equity Marketing | Identifies customers in a positive-equity position and engages them to generate leads and handraisers. |