Activator Dealer Solutions
Activator Dealer Solutions describes its product as an automotive-focused customer data platform and multichannel campaign builder, powered with Salesforce. Its site says Activator is the next evolution of its DealActivator equity mining platform.
Activator Dealer Solutions: Customer Data Platform
The company says the platform gathers first-party and third-party data into unified customer profiles, then uses those profiles to run marketing aimed at both passive customers and active shoppers across email, SMS, direct mail and digital advertising.
| Product or service | Function |
|---|---|
| Customer Data Platform | Gathers data from first-party and third-party sources to create a unified customer profile. |
| Data Management Layer | Groups duplicate customer records, selects contact information and flags spam and invalid data. |
| Multichannel Marketing | Automated campaigns across email, SMS, direct mail and digital and social advertising. |
| Equity Marketing | Identifies customers in a positive-equity position and engages them to generate leads and handraisers. |
| Sales Marketing | Sales and buyback messaging for customers at different points in their buying cycle. |
| Lease Marketing | Campaigns aimed at lease customers. |
| Acquisition use cases | Buyback and trade-in messaging aimed at acquiring used vehicles from past customers. |
| CDP product packages | The site lets a dealer choose which product features to combine into its own package. |