ActivEngage Managed Chat
ActivEngage Managed Chat: ActivEngage describes its managed chat as conversations handled by real people. Its team engages car shoppers on behalf of dealerships.
ActivEngage Managed Chat: Managed live chat
The company says these are actual people, not chatbots.
The service runs around the clock. Agents engage, qualify and book appointments before handing leads to the dealership team, so the store can close faster.
There are three service models: fully managed messaging, co-managed messaging for overflow and after-hours, and standalone software tools.
ActivEngage also sells an AI suite as a separate product. Other named products include Flip2txt, LeadBoost, RetailSync, ServiceConnect and MyDrive Experience.
It has integrations with several automotive platforms, including Cox Automotive services.
ActivEngage is part of the chat category, alongside Dealer Inspire Conversations, Kenect and Savvy Chat and Text. The differences are who staffs the chat and how the software works.
A general manager would ask how agents learn the store's offers and tone. It would ask what hours are covered, how leads are handed off and how text consent is recorded.
Contract terms matter. The category guide for chat lists a neutral checklist.
Try it with your data.
ActivEngage says it launched the first automotive managed chat product in 2007. Its staff are called Customer Engagement Experts, who answer shopper chats for the dealer.
The company later added messaging, SEO, digital retailing, trade, reputation and service scheduling.
Cox Automotive has announced changes to ActivEngage's messaging products in a PR Newswire release. ActivEngage also sells a co-managed model, where the dealer's own staff share the chat queue.
A store would ask which model applies and who owns the shopper conversation history.
| Product or service | Function |
|---|---|
| Managed live chat | Website chat handled by ActivEngage’s trained staff on behalf of the dealership. |