Car Wars CRISP
Car Wars CRISP: Car Wars introduced CRISP as a framework for dealership phone handling. The company describes it as a way to improve operations, customer contact and sales and service growth.
Car Wars CRISP: CRISP Phone Training
It ties the framework to its call tracking product.
Car Wars also runs a Dealership CRISP program that names dealerships for phone handling. The program is described on the company's news pages.
Training is part of the offer. Car Wars lists CRISP training in its product offerings next to call tracking.
So a dealer buying the call software may meet the framework as coaching material.
A dealer would ask what CRISP measures on a call and how scores are reported.
Car Wars ties the CRISP name to its AI assistant. It says Cari stands for CRISP Agent Responding Intelligently.
The company describes it as trained on a database of hundreds of millions of calls.
So one acronym now names a coaching framework, a recognition program and an AI product. A dealer would ask which of the three it is being sold when a rep mentions CRISP.
| Product or service | Function |
|---|---|
| CRISP Phone Training | A phone training program for dealership staff. |
Four stages rather than one aggregate call count
Car Wars defines CRISP as Connect, Request/Invite, Set and Pursue. The stages distinguish reaching a person, asking for the appointment, setting it and following through. assets-cdn.carwars.com
That vocabulary helps a dealership define the information it wants from its own calls without treating every answered call as an appointment. A manager can select a sales inquiry and inspect how the conversation moves between the four stages, then compare the resulting appointment record with the CRM. assets-cdn.carwars.com
The product demonstration should show the underlying call and the action assigned to staff, rather than only a combined activity total. assets-cdn.carwars.com