Dealer Authority Social Media
Dealer Authority Social Media: Dealer Authority describes its social media marketing as strategy across Facebook, Instagram and TikTok. Services include automotive inventory ads, drip marketing campaigns and an Inventory Everywhere approach to extend reach across platforms.
Dealer Authority Social Media: Octane
The agency also manages paid search, including vehicle listing ads on Google and Microsoft. It ties social into its wider plan of SEO, social and pay-per-click with a consistent message.
Social advertising for cars draws on live inventory, so accuracy matters. A dealer would ask how prices and incentives are checked before ads run.
It would ask who owns the ad accounts and how leads are attributed.
It would also ask how comments and messages on posts are handled and by whom. The category guide for social media marketing lists a neutral checklist for use with Dealer Authority and other agencies, including SocialDealer and Phyron.
Involve the daily users. Check data export options.
Dealer Authority's social service is written by hand rather than bulk posted. The company says its team builds Facebook and Instagram posts around the brands a dealer sells, local events and the dealership itself, does not recycle posts across clients and runs custom ads.
Strategists with dealership experience analyze each brand to personalize the work, and the company says it speaks with many clients several times a week. Ask how many posts a month the plan includes, who approves them before publishing and who owns the social accounts and audience if the contract ends.
| Product or service | Function |
|---|---|
| Octane | A customizable marketing program combining social media, SEO and pay per click. |