DealerOn Websites

DealerOn Websites: DealerOn describes its website platform as built to specialize in websites for retail automotive dealers, with pages for individual rooftops, independent dealers and dealer groups. The company's features and upgrades page lists the tools that come with a site or can be added.

DealerOn company profile DealerOn official website

DealerOn Websites: Dealership websites & CMS

The design is described as responsive, adapting to devices of any size. The company lists behavioral targeting and lead services alongside the site.

A Listings Manager is described as managing key business listings and connecting to services such as Google Business Profile.

A tool called Lead Driver Order-A-Vehicle is described as turning low or no inventory situations into opportunities by letting a shopper order a vehicle. A consent manager from Termly is listed to help with privacy and communication rules, which matters for a site that collects shopper details and sends texts.

DealerOn's Cosmos platform is described as creating a transparent shopping experience so that dealers can compete with national online retailers. The company publishes a blog category on dealership websites, and independent round-ups such as those from Fullpath, VendorMotive and DealershipNews list DealerOn alongside other providers.

The company's headline claims about lead lift are outcome claims. A store should ask for how they are measured before relying on them.

A dealer principal would ask who owns the domain and content, how the site is edited, how inventory and specials are managed, how page speed is measured, how the site integrates with the CRM, chat and call tracking, and what happens if the store leaves. The category guide for dealer websites lists a neutral checklist for use with DealerOn and other providers.

Ask about training time.

DealerOn was co-founded in 2004 by Ali Amirrezvani and his brother Amir. It announced its Cosmos website platform on March 9, 2022, after a beta in late 2020.

The company calls it an open retailing platform that shows monthly payments from the moment a shopper arrives.

In September 2024 DealerOn bought Sincro from Ansira. A dealer would ask what the platform does about third-party plugins and who owns the content.

DealerOn builds dealer sites on a platform it calls Cosmos, which it describes as the first native open-retail e-commerce platform in the industry. The company lists responsive design, personalization, chat, specials automation, listings management and reporting, and adds SEO, paid search and digital retail that supports online lease and finance payments.

Specials, business profiles and landing pages can be created and synced from inside the site. Before signing, confirm which OEM programs the site is certified for, who owns the domain and content, and how inventory and pricing feeds are refreshed.

DealerOn's own pages name it an approved provider in several manufacturer programs, including a GM Digital Dealer Solution page and a Nissan digital program listing, and it has a separate page for independent dealers. For a franchised store, the program page matters more than the feature list: it states which site tier the manufacturer will reimburse, what must stay on the site and which tracking and legal text the brand requires.

Ask for the program-specific package in writing and compare its price with the independent tier before signing.