DriveCentric Engagement
DriveCentric Engagement: DriveCentric describes its engagement layer as a unified communication hub. Texting, email and live video sit in one place, so a salesperson does not juggle several apps.
DriveCentric Engagement: Engagement platform
The company presents it as the core of its CRM.
An AI assistant engages new leads within minutes and follows up continuously, acting as a virtual BDC agent. Marketing automation runs targeted campaigns and follow-up sequences for prospects and existing customers.
Post-sale engagement covers service reminders, trade-in offers and personalized messages.
The mobile-first design lets sales staff work from anywhere. The platform connects to DMS platforms, inventory feeds and other dealership tools so data stays consistent.
The Genius AI entry covers the assistant in more detail.
A user quoted on the page praises the platform.
A sales manager would ask how conversations are logged and how consent for text and video is recorded. It would ask how the AI hands off to a person.
The category guide for CRM and messaging lists a neutral checklist. Ask about training time.
DriveCentric was founded in 2010 in St. Louis by David Fultz and John Kohlmeyer.
Matt Leone became CEO in May 2025 after a long career at automotiveMastermind. The company calls its CRM the first augmented intelligence CRM built for the automotive industry.
Its engagement hub covers texting, email and video, an AI assistant and marketing automation. A dealer would ask how activity syncs with the DMS.
| Product or service | Function |
|---|---|
| Engagement platform | A sales and service engagement platform with integrated communications. |
- drivecentric.com
- drivecentric.com /company/about-us
- drivecentric.com /products/ai-agents
- drivecentric.com /solutions/forddirect
- drivecentric.com
- drivecentric.com /about-us
- prnewswire.com /news-releases/drivecentric-introduces-the-future-of-crm-intelligent-integrated-built-for-dealers-302551066.html
- drivecentric.com /products/engagement-hub