Liquid Motors Optisite

Liquid Motors Optisite: Liquid Motors describes OptiSite as its dealer website solution. The company says the platform was upgraded to support responsive design, meaning a page adapts to the size of a desktop, tablet or phone screen.

Liquid Motors company profile Liquid Motors official website

Liquid Motors Optisite: Dealership branding

It includes a content management system for managing coupons, featured vehicles, specials and other parts of the site.

Mobile handling is described specifically. Liquid Motors says the website content is optimized to give quick access to the material a mobile visitor wants: new and used inventory, parts and service, directions and dealership contact information.

Device detection directs the visitor to the appropriate site and adjusts content to fit.

OptiSite is part of a family of Liquid Motors services. The company describes OptiSite Search Engine Marketing as another way to bring traffic to the dealer's site.

It lists integrated access to its suite of products, including AccuData pricing analysis and SocialFuel social media marketing. The site also has a custom website design page and a dealership branding page.

The inventory that appears on the site comes from the same records that Liquid Motors uses for its syndication tools, including the LiquidConnect mobile app. That makes OptiSite a natural fit for a dealer already using the Liquid Motors inventory system, and less obvious for a store on another inventory platform.

Liquid Motors also describes Facebook applications for showing dealer inventory on Facebook pages and a SocialFuel Monitor for social media, which extend the website's inventory beyond the site itself. Those are described on separate pages of the company site.

Questions for a dealer principal or marketing manager: who owns the domain and the content, how the site is edited, how the inventory feed is controlled, how page speed and mobile behavior are measured, what analytics access the store gets, and what happens to the site if the relationship ends.

The category guide for dealer websites lists the shared checklist. The Liquid Motors company profile lists the other product lines under the same name.

Confirm each point directly.

OptiSite is Liquid Motors' auction website offer. The company lists it with its retail marketing and dealer trade center services.

Liquid Motors serves both auctions and dealers.

An auction would ask how the site handles run lists, bidding links and mobile display.

OptiSite is Liquid Motors' dealer website product. The company describes custom designs built for branding and search engine structure, a content management system for coupons, featured vehicles and specials, and a responsive layout that adapts to phones.

It also sells a separate mobile site with inventory and video, and a pay-per-click service covering keyword analysis, landing pages and bid management. The Liquid Motors pages are older, so a dealer should confirm the current hosting, inventory feed and SEO terms and ask who owns the site design and domain if the contract ends.

Liquid Motors Optisite functions
Product or service	Function
Dealership branding	Custom websites and mobile brand building, including Optisite.