Urban Science AutoHook
Urban Science AutoHook: Urban Science describes AutoHook as a marketing performance product that delivers targeted private offers to shoppers to bring more of them into dealer showrooms. The company acquired AutoHook, according to a PR Newswire release, and now presents it across its sales, marketing, aftersales and dealership performance pages.
Urban Science AutoHook: TrafficView and AutoHook
The company says AutoHook improves the conversion of a dealer's existing marketing channels instead of replacing them. Offers are deployed by text message, email and a website overlay.
The platform uses immediate scoring to identify and target customers with the highest intent to buy.
Targeting options named by Urban Science include offers by model, individual vehicle, inventory age, geography or lead source. Website overlays that can be triggered by behaviors such as a page view, a return to the site or completion of a key action.
The offer types are test-drive or private purchase incentives, with configurable values and gift card types.
AutoHook is described as integrating through an API with other digital marketing vendors and channels. Urban Science says that because it holds a near real-time sales match database, AutoHook can attribute sales to a specific campaign, which it presents as a way to validate return on the offer spend.
Because the product is sold to manufacturers as well as dealers, a Subaru page on Urban Science's site describes a dealership performance program. A dealer may meet AutoHook through such a program, so the terms and reporting depend on the manufacturer's arrangement.
Incentives paid to shoppers raise questions that a dealer should review with its own advisers, including how offers are disclosed, how gift cards are funded and tracked, how manufacturer and co-op rules treat them and how the offers interact with advertised pricing.
A marketing manager would also ask how shopper data is collected for scoring, how consent is handled for text and email, how sales are matched to campaigns and how the store can export results. The category guide for offer and conversion tools lists a neutral checklist for use with AutoHook and other providers.
Try it with your data.
| Product or service | Function |
|---|---|
| TrafficView and AutoHook | Product names the directory tracks. |
- urbanscience.com
- urbanscience.com /about/
- urbanscience.com /dealer/
- urbanscience.com /marketing/autohook/
- urbanscience.com /sales/autohook/
- urbanscience.com /aftersales/autohook/
- prnewswire.com /news-releases/urban-science-acquires-digital-marketing-solutions-provider-autohook-300140519.html
- urbanscience.com /subaru/