Vicimus Bumper BI
Vicimus Bumper BI: Vicimus describes a suite of products that lets a dealership use its existing customer data without replacing its systems. The platform connects to the DMS, CRM and manufacturer systems already in use.
Vicimus Bumper BI: Bumper Retention and Bumper Inventory Ads
Bumper is its family of marketing tools.
Pie, the Predictive Intelligence Engine, is the analytics hub. It offers sales, service, parts, inventory and financial reporting in one dashboard with vehicle-level attribution.
That is the business intelligence piece.
Bumper Retention runs lifecycle campaigns by email, text, ringless voicemail and direct mail driven by customer data. Bumper Inventory Ads create VIN-specific Meta ads synced to live inventory.
Bumper Finance targets customers with equity or a lease near maturity. Bumper Events supports customer events.
Other components include call tracking through Odometer VoIP, lead management through GloveBox websites and Calls on Demand for inbound and outbound handling. Vicimus says it requires no long-term contracts.
A marketing director would ask how data is pulled from the DMS and how often. It would ask how consent is handled for each channel.
Ringless voicemail and text have specific rules. The category guide for retention marketing lists a neutral checklist.
Confirm each point directly.
| Product or service | Function |
|---|---|
| Bumper Retention and Bumper Inventory Ads | Lifecycle marketing and inventory advertising. |
Reporting in the wider Vicimus product family
Vicimus describes its product family as connecting existing dealership data with retention, advertising, lead capture and departmental reporting. Its company material places the Bumper platform alongside GloveBox websites, Odometer VoIP and other tools. vicimus.com
That wider family helps frame a Bumper BI proposal, but does not establish which datasets a particular dashboard receives. Ask to see one sales or service measure reconciled to its source system, including the refresh interval and store-level filters. vicimus.com
This separates the reporting function being purchased from the marketing or communication products that may also appear in the demonstration. vicimus.com