Confirm write-back to the DMS
A fixed-operations tool lives or dies on whether it updates the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Reviewed recordDirectory updated September 1, 2026
Affinitiv
Lifecycle marketing and intelligence for sales and service retention.
6 product records4 categories0 integration records
What Affinitiv does
Affinitiv is a lifecycle-marketing and intelligence company for franchise and OEM dealers, covering loyalty and retention marketing, service retention, reputation management and its DealerLens analytics. It focuses on keeping sales and service customers engaged across the ownership cycle, often through OEM-endorsed programs. Its strength is retention and loyalty rather than new-lead generation. Dealers should evaluate OEM program fit, integration with the DMS for service data, and how retention results are measured.
Dealer fit
Where Affinitiv sits in the stack
Market: US & Canada
Typical segment: Franchise and OEM
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.affinitiv.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about Affinitiv
Affinitiv is mapped to 4 workflow categories across 3 parts of the store — marketing, fixed operations, data, with 6 named products and service lines recorded. A record this wide usually means a suite rather than a point solution, so establish early which modules are on your order form and which are simply available. No scoped connection record is currently associated with this company — that is a research gap, not evidence that no integration exists.
This record resolves Affinitiv as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
Affinitiv products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Marketing
DealerLens
Lifecycle marketing and intelligence for sales and service retention.
Open product record →MarketingLoyalty Marketing
Affinitiv Loyalty Marketing runs automated, data-driven customer lifecycle and loyalty campaigns for dealers, part of Affinitiv's marketing-and-CRM platform. Confirm data sources and how campaigns are measured.
Open product record →MarketingService Retention
Affinitiv Service Retention drives declined-service, maintenance and retention outreach to bring customers back into the service lane, within Affinitiv's marketing platform. Confirm targeting sources and how it ties to the DMS service record.
Open product record →MarketingReputation Management
Affinitiv Reputation Management handles review generation and monitoring across the dealer's listings, part of Affinitiv's marketing suite. Confirm which sites are covered and how requests are triggered.
Open product record →MarketingAffinitiv Service Scheduling
Affinitiv Service Scheduling is the online and contact-center service-appointment component of Affinitiv's platform, feeding the fixed-operations workflow. Confirm capacity handling and DMS integration.
Open product record →MarketingAffinitiv XRM
Affinitiv XRM is Affinitiv's dealership CRM, covering lead and customer lifecycle workflow tied to its marketing tools. Confirm floor adoption, DMS write-back and how it connects to the marketing suite.
Open product record →Coverage
Categories
Email, SMS & lifecycle marketing
Campaigns, automated journeys, newsletters, retention and conquest.
Compare 13 companies →Service marketing & retention
Recall, declined-service, maintenance and customer retention campaigns.
Compare 19 companies →Customer data platforms (CDP)
Identity resolution, first-party data unification, audiences and activation.
Compare 20 companies →Social media & reputation
Publishing, engagement, reviews, listings and reputation operations.
Compare 15 companies →Keep the accounts in your name
For anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the fee is not.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Account and data ownershipFor anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the monthly fee is not.
Write-back to the repair orderFixed-operations tools live or die on whether they update the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Connection scopeWhere data movement is involved, get direction, objects, refresh interval, the owning party and the fee in writing from both sides. A partner logo is not a scope statement.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about Affinitiv
What does Affinitiv offer?
Affinitiv is a lifecycle-marketing and intelligence company for franchise and OEM dealers, covering loyalty and retention marketing, service retention, reputation management and its DealerLens analytics. It focuses on keeping sales and service customers engaged across the ownership cycle, often through OEM-endorsed programs. Its strength is retention and loyalty rather than new-lead generation. Dealers should evaluate OEM program fit, integration with the DMS for service data, and how retention results are measured. The mapped record includes 6 named products or service lines across Email, SMS & lifecycle marketing, Service marketing & retention, Customer data platforms (CDP), Social media & reputation. Confirm current packaging directly.
Who owns Affinitiv?
No corporate parent is recorded for Affinitiv in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is Affinitiv a fit for every dealership?
No universal fit is asserted. The current record describes US & Canada and a typical segment of Franchise and OEM; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does Affinitiv cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with Affinitiv?
0 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should Affinitiv be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to Affinitiv?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the Affinitiv contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to Affinitiv?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the Affinitiv record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.