Plan for month three
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Verified recordRecord reviewed August 19, 2026
AutoFi
Commerce platform connecting digital retail, desking and lenders.
5 product records5 categories2 integration records
What AutoFi does
AutoFi is a commerce platform that connects digital retail, desking and lenders for franchise dealers, groups and OEMs, letting a shopper structure and finance a deal online and continue it in the showroom on the same system. Its products span online commerce, a desking tool and lending-as-a-service that ties the deal to finance sources. The pitch is a single deal workflow that removes the seam between the website and the F&I office. Dealers should evaluate lender coverage, how the online deal hands off to in-store desking, and integration with the CRM and DMS.
Dealer fit
Where AutoFi sits in the stack
Market: US
Typical segment: Franchise, groups and OEM
Research status: Core scope checked against a current primary source; configuration-level facts still require dealer verification.
Evidence basis: Company identity and the digital retailing, showroom and Smartlink scope named on the provider's own site. Verified applies to company identity and published service scope—not performance, pricing, deliverables, dealer-specific configuration or client outcomes.
Record reviewed: August 19, 2026
What this record establishes about AutoFi
AutoFi is mapped to 5 workflow categories across 2 parts of the store — sales, f&i, with 5 named products and service lines recorded. A record this wide usually means a suite rather than a point solution, so establish early which modules are on your order form and which are simply available. 2 scoped connection records are associated with this company in the directory.
This record resolves AutoFi as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
AutoFi products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Sales
AutoFi Commerce
Commerce platform connecting digital retail, desking and lenders.
Open product record →SalesAutoFi Desk
AutoFi Desk is the deal-desking tool in AutoFi's digital-retail and F&I platform, structuring payments, lenders and F&I from one workflow across online and showroom. Confirm lender coverage and DMS integration.
Open product record →SalesLending as a Service
AutoFi Lending as a Service embeds financing and lender decisioning into the dealer's buying flow, part of AutoFi's digital-retail platform. Confirm lender coverage and how approvals present to the customer.
Open product record →SalesDigital Retail
AutoFi Digital Retail is AutoFi's online-buying workflow, letting shoppers build and finance a deal on the dealer's site and continue it in the showroom. Confirm the CRM handoff and how deals are attributed.
Open product record →SalesAutoFi Trade
AutoFi Trade is the trade-in capture component of AutoFi's platform, valuing a shopper's vehicle inside the online deal. Confirm how values are sourced and flow into desking.
Open product record →Coverage
Categories
Digital retailing
Payments, trade, credit, F&I and deal workflows across online and showroom journeys.
Compare 17 companies →Desking & deal structuring
Pencil, payment, lender, rebate and manager approval workflows.
Compare 6 companies →Credit, identity & compliance
Credit applications, bureaus, adverse action, red flags and fraud prevention.
Compare 19 companies →F&I menu & presentation
Product presentation, compliance, e-signature and performance reporting.
Compare 10 companies →Trade appraisal & valuation
Consumer trade capture, condition, market values and appraisal workflow.
Compare 12 companies →Put security in the contract
Products touching credit, identity or customer financial information sit inside the dealership’s FTC Safeguards-Rule obligations. Put security requirements in the agreement rather than the sales deck, and ask for the current independent assessment.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Adoption on the floorSales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls in month three, who pays for retraining, and what the reporting looks like when half the team is using it and half is not.
Regulatory surfaceProducts touching credit, identity or customer financial information sit inside the dealership's obligations under the FTC Safeguards Rule. Put security requirements in the contract rather than the sales deck, and ask for the current independent assessment.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about AutoFi
What does AutoFi offer?
AutoFi is a commerce platform that connects digital retail, desking and lenders for franchise dealers, groups and OEMs, letting a shopper structure and finance a deal online and continue it in the showroom on the same system. Its products span online commerce, a desking tool and lending-as-a-service that ties the deal to finance sources. The pitch is a single deal workflow that removes the seam between the website and the F&I office. Dealers should evaluate lender coverage, how the online deal hands off to in-store desking, and integration with the CRM and DMS. The mapped record includes 5 named products or service lines across Digital retailing, Desking & deal structuring, Credit, identity & compliance, F&I menu & presentation, Trade appraisal & valuation. Confirm current packaging directly.
Who owns AutoFi?
No corporate parent is recorded for AutoFi in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is AutoFi a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise, groups and OEM; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does AutoFi cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with AutoFi?
2 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should AutoFi be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to AutoFi?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the AutoFi contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to AutoFi?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the AutoFi record?
This record is at Verified status and carries a dated evidence packet naming the primary source that was checked. Verified covers company identity and published service scope — not performance, pricing, deliverables or dealer outcomes.