Consumer new and used vehicle marketplace carrying dealer inventory listings, sold to dealers as a listings and advertising channel. A Cox Automotive business.
Autotrader, a Cox Automotive business, is a large consumer new-and-used vehicle marketplace that carries dealer inventory listings and sells dealers listings and advertising, plus tools like Instant Cash Offer. For dealers it is a major source of shopper traffic and leads, tied into the wider Cox ecosystem. Buyers should evaluate lead volume and quality in their market, the cost of listing tiers, and how it integrates with their CRM and inventory.
Market: United States
Typical segment: Franchise and independent dealers
Corporate parent: Cox Automotive — confirmed August 19, 2026 against the primary source.
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.autotrader.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
Autotrader is mapped to 1 workflow category inside marketing, with 0 named products and service lines recorded. A single-category record usually means a focused product, which makes it easier to evaluate and easier to replace. Autotrader is owned by Cox Automotive, which makes this a decision about a position inside a portfolio as well as a product. 2 scoped connection records are associated with this company in the directory.
This record resolves Autotrader as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Packaging changes. Confirm current names, bundles and availability with the provider.
For anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the fee is not.
A logo or marketplace listing does not define direction, objects, timing, fees, support or configuration. The 2 scoped connection records here name what was checked; get the same statement from both vendors for your setup.
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Autotrader, a Cox Automotive business, is a large consumer new-and-used vehicle marketplace that carries dealer inventory listings and sells dealers listings and advertising, plus tools like Instant Cash Offer. For dealers it is a major source of shopper traffic and leads, tied into the wider Cox ecosystem. Buyers should evaluate lead volume and quality in their market, the cost of listing tiers, and how it integrates with their CRM and inventory. The mapped record includes 0 named products or service lines across Marketplaces & lead providers. Confirm current packaging directly.
Autotrader is owned by Cox Automotive, confirmed August 19, 2026 against a primary source. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and whether renewal is quoted per product or across the group.
No universal fit is asserted. The current record describes United States and a typical segment of Franchise and independent dealers; OEM, rooftop, workflow and configuration eligibility still require confirmation.
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
2 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.