CarRx
CarRx is described on its about page as a service from Elo GPS that makes owning, securing and maintaining a vehicle easier. Its consumer pages describe real-time location, virtual boundaries, a stolen vehicle recovery hotline and maintenance alerts.
CarRx: Theft protection
Its dealer pages describe tracking inventory, managing loaners and test drives and a lot management system for finding vehicles and running inventory audits.
| Product or service | Function |
|---|---|
| Theft protection | Real-time location, virtual boundaries and stolen vehicle recovery support. |
| Vehicle health | Service and maintenance alerts. |
| Lot management | Locating vehicles, securing lots and inventory audits. |
| Dealer solution | Tracking loaners, test drives and inventory. |
The consumer app and the dealership's telematics use
CarRx's consumer service includes location information, maintenance reminders, diagnostic alerts and a stolen-vehicle recovery support line. Connected Dealer Services describes a separate dealership use for the same broad telematics business: inventory management, lot security and service-retention marketing. carrx.com
A retail customer accessing vehicle information and an employee locating dealership inventory are different users. Establish the post-sale account handoff, who can access location information, and which installed vehicle is attached to the customer's app before treating a dealer lot-management demonstration as the consumer experience. carrx.com