Clarivoy
Clarivoy describes itself as a dealership marketing cloud built around attribution and measurement, mapping a customer’s purchase journey from first touch to last. Its site says the platform connects anonymous shoppers to sales and integrates with a long list of dealer marketing vendors.
Clarivoy: Multi-Touch Attribution
The company also offers a lighter customer data platform and states that a next-generation release is coming in fall 2026.
| Product or service | Function |
|---|---|
| Multi-Touch Attribution | Attribution across the customer’s purchase journey. |
| Anonymous Attribution | Connecting shoppers who never submitted a lead to eventual sales. |
| Audience & Sales Match | Matching audiences to sales records. |
| Dealer Reporting | Reporting the company describes as independent and unbiased. |
| CDP Lite | Identity resolution, profile building and data activation with a privacy-first approach. |
| Integrations | A published list of vendor integrations. |