Confirm write-back to the DMS
A fixed-operations tool lives or dies on whether it updates the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Reviewed recordDirectory updated September 1, 2026
DAS Technology
Automotive customer experience and digital engagement platform formerly Digital Air Strike.
4 product records4 categories0 integration records
What DAS Technology does
DAS Technology, formerly Digital Air Strike, is an automotive customer-experience and digital-engagement platform covering social media, reputation, messaging and AI engagement through its Logix product family. Its pitch is managing a dealership's online reputation and shopper conversations across channels. Buyers should evaluate integration with the CRM, how the AI engagement is governed, and how reputation and conversion results are measured.
Dealer fit
Where DAS Technology sits in the stack
Market: US
Typical segment: Franchise and groups
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.dastechnology.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about DAS Technology
DAS Technology is mapped to 4 workflow categories across 4 parts of the store — marketing, communications, ai & automation, fixed operations, with 4 named products and service lines recorded. A record this wide usually means a suite rather than a point solution, so establish early which modules are on your order form and which are simply available. No scoped connection record is currently associated with this company — that is a research gap, not evidence that no integration exists.
This record resolves DAS Technology as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
DAS Technology products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Marketing
Response Logix
Automotive customer experience and digital engagement platform formerly Digital Air Strike.
Open product record →MarketingSocial Logix
Social Logix is DAS Technology's social-media management product within its customer-experience platform, publishing and managing a dealer's social presence. Confirm channel coverage and reporting.
Open product record →MarketingReputation Logix
Reputation Logix is DAS Technology's reputation-management product, generating and monitoring reviews across a dealer's listings. Confirm which sites are covered and how requests are triggered.
Open product record →MarketingAI Engage
AI Engage is DAS Technology's AI conversation product, engaging shoppers across messaging channels within its platform. Confirm which interactions it handles autonomously and CRM handoff.
Open product record →Coverage
Categories
Social media & reputation
Publishing, engagement, reviews, listings and reputation operations.
Compare 15 companies →Chat, text & conversational commerce
Managed chat, SMS, messaging, video and conversational conversion.
Compare 11 companies →AI lead handling & follow-up
AI agents for web, email, SMS, phone, appointments and long-term nurture.
Compare 27 companies →Service marketing & retention
Recall, declined-service, maintenance and customer retention campaigns.
Compare 19 companies →Keep the accounts in your name
For anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the fee is not.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Account and data ownershipFor anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the monthly fee is not.
Write-back to the repair orderFixed-operations tools live or die on whether they update the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about DAS Technology
What does DAS Technology offer?
DAS Technology, formerly Digital Air Strike, is an automotive customer-experience and digital-engagement platform covering social media, reputation, messaging and AI engagement through its Logix product family. Its pitch is managing a dealership's online reputation and shopper conversations across channels. Buyers should evaluate integration with the CRM, how the AI engagement is governed, and how reputation and conversion results are measured. The mapped record includes 4 named products or service lines across Social media & reputation, Chat, text & conversational commerce, AI lead handling & follow-up, Service marketing & retention. Confirm current packaging directly.
Who owns DAS Technology?
No corporate parent is recorded for DAS Technology in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is DAS Technology a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise and groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does DAS Technology cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with DAS Technology?
0 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should DAS Technology be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to DAS Technology?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the DAS Technology contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to DAS Technology?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the DAS Technology record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.