Cox Automotive website, media and digital marketing platform.
Dealer.com, a Cox Automotive company, is one of the largest dealership website and digital marketing platforms in North America, serving franchise dealers and groups. It combines inventory-native websites with managed advertising, digital retailing and managed marketing services, and ties into the broader Cox ecosystem for inventory and shopper data. The appeal is scale and integration — websites, media and merchandising from a provider that also runs the inventory and marketplace tools behind them. Dealers evaluating it should look at template flexibility versus custom design, who owns the advertising accounts and audiences, and how cleanly performance can be separated from the bundled fees.
Market: US & Canada
Typical segment: Franchise and groups
Corporate parent: Cox Automotive — confirmed August 19, 2026 against the primary source.
Research status: Core scope checked against a current primary source; configuration-level facts still require dealer verification.
Evidence basis: Company identity and the dealership website, advertising, managed-marketing and digital-retailing scope named on the provider's own site, which presents Dealer.com as a Cox Automotive brand. Verified applies to company identity and published service scope—not performance, pricing, deliverables, dealer-specific configuration or client outcomes.
Record reviewed: August 19, 2026
Dealer.com is mapped to 4 workflow categories across 2 parts of the store — marketing, inventory, with 4 named products and service lines recorded. A record this wide usually means a suite rather than a point solution, so establish early which modules are on your order form and which are simply available. Dealer.com is owned by Cox Automotive, which makes this a decision about a position inside a portfolio as well as a product. 3 scoped connection records are associated with this company in the directory.
This record resolves Dealer.com as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Packaging changes. Confirm current names, bundles and availability with the provider.
Cox Automotive website, media and digital marketing platform.
Open product record →MarketingDealer.com Advertising is the managed paid-media side of Cox Automotive's Dealer.com platform, running search, social, display and video campaigns tied to the dealer's inventory. Establish who owns the advertising accounts and audiences and how performance is separated from bundled fees.
Open product record →MarketingDealer.com Managed Services is the managed marketing-and-operations layer of the Dealer.com platform (Cox Automotive), running campaigns and site management for dealers. Confirm what is delivered and account ownership.
Open product record →MarketingDealer.com Digital Retailing is the online-deal capability within the Dealer.com website platform, letting shoppers build a deal on the dealer's Cox-powered site. Confirm the CRM handoff and how online activity is attributed.
Open product record →Inventory-native websites, content management, landing pages and OEM programs.
Compare 51 companies →Paid search, social, display, video, OTT and inventory-aware media.
Compare 41 companies →Photos, video, descriptions, window stickers, syndication and VDP content.
Compare 22 companies →Technical SEO, local search, content, listings and answer-engine visibility.
Compare 16 companies →For anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the fee is not.
A logo or marketplace listing does not define direction, objects, timing, fees, support or configuration. The 3 scoped connection records here name what was checked; get the same statement from both vendors for your setup.
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Dealer.com, a Cox Automotive company, is one of the largest dealership website and digital marketing platforms in North America, serving franchise dealers and groups. It combines inventory-native websites with managed advertising, digital retailing and managed marketing services, and ties into the broader Cox ecosystem for inventory and shopper data. The appeal is scale and integration — websites, media and merchandising from a provider that also runs the inventory and marketplace tools behind them. Dealers evaluating it should look at template flexibility versus custom design, who owns the advertising accounts and audiences, and how cleanly performance can be separated from the bundled fees. The mapped record includes 4 named products or service lines across Dealership websites & CMS, Digital advertising, Inventory merchandising, SEO, local & AI-search visibility. Confirm current packaging directly.
Dealer.com is owned by Cox Automotive, confirmed August 19, 2026 against a primary source. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and whether renewal is quoted per product or across the group.
No universal fit is asserted. The current record describes US & Canada and a typical segment of Franchise and groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
3 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
This record is at Verified status and carries a dated evidence packet naming the primary source that was checked. Verified covers company identity and published service scope — not performance, pricing, deliverables or dealer outcomes.