Demand a field-level migration plan
Inventory, customers, leads, tasks, documents, accounting and repair orders have different histories and acceptance tests. “Data migration included” is not enough — require the plan and a written acceptance test.
Reviewed recordDirectory updated September 1, 2026
DealerSocket
Solera dealership CRM and retail operations suite.
8 product records3 categories41 integration records
What DealerSocket does
DealerSocket, now part of Solera, is a dealership CRM and operations suite that spans franchise and independent rooftops. Its CRM handles lead and customer lifecycle workflow, Inventory+ covers pricing and merchandising, RevenueRadar drives equity mining and retention marketing, and the Auto/Mate DMS provides the system of record for dealers who want the stack from one vendor. The appeal is breadth from a single provider; the counterpoint is that a broad suite is rarely best-in-class in every module. Dealers evaluating it should establish which components they will actually run, how well the CRM and DMS write back to each other, and the contract terms across the bundle.
Dealer fit
Where DealerSocket sits in the stack
Market: US
Typical segment: Franchise and independents
Corporate parent: Solera — confirmed August 23, 2026 against the primary source.
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.dealersocket.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about DealerSocket
DealerSocket is mapped to 3 workflow categories across 3 parts of the store — sales, core operations, inventory, with 8 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. DealerSocket is owned by Solera, which makes this a decision about a position inside a portfolio as well as a product. 41 scoped connection records are associated with this company in the directory.
This record resolves DealerSocket as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
DealerSocket products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Sales
DealerSocket CRM
Solera dealership CRM and retail operations suite.
Open product record →SalesAuto/Mate DMS
Auto/Mate DMS is the dealer management system DealerSocket (Solera) offers franchise dealers, providing a full operational platform — accounting, sales, parts and service — as an alternative to the largest incumbents. As a system of record, weigh OEM certification, the migration plan, and third-party integration terms.
Open product record →SalesInventory+
Inventory+ is DealerSocket's inventory management and merchandising product, covering pricing, stocking and VDP merchandising for franchise and independent dealers, part of the DealerSocket (Solera) suite. Confirm how it writes back to the CRM and DMS and how pricing data is sourced.
Open product record →SalesRevenueRadar
RevenueRadar is DealerSocket's equity-mining and retention-marketing tool, identifying ownership-cycle, equity and service opportunities in the customer base to drive retention and repurchase. Evaluate how opportunities surface in the CRM and how campaigns are measured.
Open product record →SalesDealerSocket Accelerate
DealerSocket Accelerate is a digital-retail/deal-acceleration offering within the DealerSocket suite; confirm its exact current scope and CRM integration directly with DealerSocket/Solera.
Open product record →SalesDealerSocket Data Exchange
DealerSocket Data Exchange handles data movement between DealerSocket and other systems; confirm direction, objects and fees for the dealer's configuration directly with DealerSocket/Solera.
Open product record →SalesDealerSocket Desking
DealerSocket Desking is the deal-structuring tool within the DealerSocket CRM/DMS suite, handling payment and lender structuring. Confirm lender coverage and DMS integration.
Open product record →SalesDealerSocket iDMS
DealerSocket iDMS is DealerSocket's dealer management system for independent and buy-here-pay-here dealers, providing the system of record plus loan-servicing features that segment needs. Confirm lender and BHPH support and the migration path off the current system.
Open product record →Coverage
Categories
CRM & sales enablement
Lead, showroom, follow-up, appointment and customer lifecycle workflow.
Compare 28 companies →Dealer management systems (DMS)
Accounting, sales, parts, service and OEM-connected system-of-record platforms.
Compare 32 companies →Inventory management
Acquisition, stocking, aging, appraisal, pricing and turn strategy.
Compare 24 companies →Plan for month three
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
System-of-record exposureThis company touches a system of record. That raises the stakes on data export, accounting structure and migration: a change here is a financial-close event, not a software swap. Require a field-level migration plan and a written acceptance test before signature.
Adoption on the floorSales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls in month three, who pays for retraining, and what the reporting looks like when half the team is using it and half is not.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about DealerSocket
What does DealerSocket offer?
DealerSocket, now part of Solera, is a dealership CRM and operations suite that spans franchise and independent rooftops. Its CRM handles lead and customer lifecycle workflow, Inventory+ covers pricing and merchandising, RevenueRadar drives equity mining and retention marketing, and the Auto/Mate DMS provides the system of record for dealers who want the stack from one vendor. The appeal is breadth from a single provider; the counterpoint is that a broad suite is rarely best-in-class in every module. Dealers evaluating it should establish which components they will actually run, how well the CRM and DMS write back to each other, and the contract terms across the bundle. The mapped record includes 8 named products or service lines across CRM & sales enablement, Dealer management systems (DMS), Inventory management. Confirm current packaging directly.
Who owns DealerSocket?
DealerSocket is owned by Solera, confirmed August 23, 2026 against a primary source. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and whether renewal is quoted per product or across the group.
Is DealerSocket a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise and independents; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does DealerSocket cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with DealerSocket?
41 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should DealerSocket be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to DealerSocket?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the DealerSocket contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to DealerSocket?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the DealerSocket record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.