Dynatron Software
Dynatron describes itself as a provider of fixed operations data analytics software, comparative insights and expert coaching for dealerships. Its platform page presents a Core product of repair order insights and modules named PriceSmart, FileSmart and MarketSmart.
Dynatron Software: Dynatron Core
The platform connects to the dealer’s DMS, and its site also lists performance coaching.
| Product or service | Function |
|---|---|
| Dynatron Core | Repair order insights and market intelligence. |
| PriceSmart | Pricing and demand intelligence. |
| FileSmart | Repair order categorization and warranty filing intelligence. |
| MarketSmart | Intelligence-based marketing campaigns. |
| Performance Coaching | Expert guidance for fixed ops teams. |
Pricing, warranty filing and marketing use the RO differently
Dynatron distinguishes PriceSmart, FileSmart and MarketSmart. PriceSmart addresses pricing and demand intelligence; FileSmart addresses repair-order categorization and warranty filing; MarketSmart uses the intelligence for marketing campaigns. dynatronsoftware.com
Dynatron describes its underlying inputs as dealership, market and aftermarket data, connected to the DMS. A fixed-operations director can evaluate each module against a different record: a customer-pay price decision, a warranty submission and a service-marketing selection. dynatronsoftware.com
Sharing an RO data feed does not make the three modules the same purchase or prove that each is included. dynatronsoftware.com