Confirm write-back to the DMS
A fixed-operations tool lives or dies on whether it updates the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Reviewed recordDirectory updated September 1, 2026
Elead
CDK-owned automotive CRM and BDC services platform.
5 product records3 categories1 integration records
What Elead does
Elead is a CDK-owned automotive CRM and BDC-services platform covering sales and service lead management, follow-up and call-center services. It pairs CRM software with outsourced BDC staffing, appealing to dealers who want both the system and the people to run it. Because it sits inside CDK, it integrates with the CDK ecosystem. Dealers should evaluate sales-team adoption, DMS write-back, and the scope and quality of the BDC services.
Dealer fit
Where Elead sits in the stack
Market: US
Typical segment: Franchise and groups
Corporate parent: CDK Global — confirmed August 23, 2026 against the primary source.
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: none currently reachable. elead-crm.com serves a certificate for an unrelated host, so the link fails in a browser; the product is now sold inside CDK Global. Checked August 23, 2026. The published link was removed rather than left broken; treat this record’s scope as unconfirmed until a working source is attached.
What this record establishes about Elead
Elead is mapped to 3 workflow categories across 3 parts of the store — sales, communications, fixed operations, with 5 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. Elead is owned by CDK Global, which makes this a decision about a position inside a portfolio as well as a product. 1 scoped connection record is associated with this company in the directory.
This record resolves Elead as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
Elead products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Sales
Elead CRM
CDK-owned automotive CRM and BDC services platform.
Open product record →SalesElead Service
Elead Service is the fixed-operations side of the Elead CRM, managing service-lane customer communication and follow-up. Confirm how it ties to the DMS service record and scheduler.
Open product record →SalesElead BDC
Elead BDC is a managed or in-CRM business-development-center capability for lead follow-up and appointment-setting within the Elead platform. Confirm CRM logging and appointment measurement.
Open product record →SalesCall Center
Elead Call Center provides managed inbound and outbound call handling for sales and service within the Elead platform. Confirm what it handles and how calls attribute in the CRM.
Open product record →SalesElead Campaigns
Elead Campaigns runs marketing and follow-up campaigns from the Elead CRM using its customer data. Confirm targeting sources and how results are measured.
Open product record →Coverage
Categories
CRM & sales enablement
Lead, showroom, follow-up, appointment and customer lifecycle workflow.
Compare 28 companies →Call tracking & intelligence
Tracking numbers, recordings, attribution, coaching and call outcomes.
Compare 17 companies →Service BDC & call handling
Appointment capture, overflow, outbound campaigns and call measurement.
Compare 10 companies →Plan for month three
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Adoption on the floorSales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls in month three, who pays for retraining, and what the reporting looks like when half the team is using it and half is not.
Write-back to the repair orderFixed-operations tools live or die on whether they update the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about Elead
What does Elead offer?
Elead is a CDK-owned automotive CRM and BDC-services platform covering sales and service lead management, follow-up and call-center services. It pairs CRM software with outsourced BDC staffing, appealing to dealers who want both the system and the people to run it. Because it sits inside CDK, it integrates with the CDK ecosystem. Dealers should evaluate sales-team adoption, DMS write-back, and the scope and quality of the BDC services. The mapped record includes 5 named products or service lines across CRM & sales enablement, Call tracking & intelligence, Service BDC & call handling. Confirm current packaging directly.
Who owns Elead?
Elead is owned by CDK Global, confirmed August 23, 2026 against a primary source. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and whether renewal is quoted per product or across the group.
Is Elead a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise and groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does Elead cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with Elead?
1 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should Elead be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to Elead?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the Elead contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to Elead?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the Elead record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.