FixedOps Digital

FixedOps Digital: Fixed Ops Digital’s page states that Fixed Ops Digital is now TradePending, and redirects visitors there. Its description says the product simplifies managing a dealership’s service specials and educating customers with transparent pricing.

FixedOps Digital: Service specials management

FixedOps Digital functions
Product or serviceFunction
Service specials managementManaging a dealership’s service specials.
Transparent service pricingEducating customers with transparent pricing.

FixedOps Digital: product details

Fixed Ops Digital was a marketing and technology company for dealership service and parts departments, founded in 2016 near Denver. TradePending bought it in September 2023, so current contracts and support run through TradePending.

A different company, FixedOPS Marketing, is unrelated and sells fixed ops marketing with branded video, which is easy to confuse with this one. Check who holds the contract.

A service manager researching it should confirm which entity holds the contract, which services continue and where service-drive video and appointment marketing now live. Ask for reporting on show rate and repair order counts that your own DMS can verify.

Reporting should come from your DMS.

A separate company, FixedOPS Marketing, was founded by Rick Eckert and Russell Hill in late 2019 and sells a hands-off fixed ops marketing service with dealership-branded video across email, mobile and social. The two names are easy to confuse, so check the legal name on any proposal.