Demand a field-level migration plan
Inventory, customers, leads, tasks, documents, accounting and repair orders have different histories and acceptance tests. “Data migration included” is not enough — require the plan and a written acceptance test.
Reviewed recordDirectory updated September 1, 2026
Frazer
Independent dealership management software with sales and inventory tools.
3 product records3 categories3 integration records
What Frazer does
Frazer is a long-established, low-cost dealer management system for independent used-car dealers in the United States, known for a simple, dependable feature set and flat pricing. It covers the essentials an independent lot needs — inventory, sales, basic CRM and website tools — without the complexity or cost of franchise-grade platforms. Its appeal is predictability and value for smaller operations. Dealers weighing it should confirm it supports their state's reporting and their financing model, and understand where its deliberately lean feature set stops relative to more expensive independent platforms.
Dealer fit
Where Frazer sits in the stack
Market: US
Typical segment: Independent dealers
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.frazer.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about Frazer
Frazer is mapped to 3 workflow categories across 3 parts of the store — core operations, sales, inventory, with 3 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. 3 scoped connection records are associated with this company in the directory.
This record resolves Frazer as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
Frazer products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Core operations
Frazer DMS
Independent dealership management software with sales and inventory tools.
Open product record →Core operationsFrazer CRM
Frazer CRM is the customer-follow-up module paired with the Frazer DMS for independent used-car dealers. Confirm workflow fit for a small lot.
Open product record →Core operationsFrazer Websites
Frazer Websites is the dealer-website offering tied to the Frazer DMS inventory for independent dealers. Confirm inventory-feed and template options.
Open product record →Coverage
Categories
Dealer management systems (DMS)
Accounting, sales, parts, service and OEM-connected system-of-record platforms.
Compare 32 companies →CRM & sales enablement
Lead, showroom, follow-up, appointment and customer lifecycle workflow.
Compare 28 companies →Inventory merchandising
Photos, video, descriptions, window stickers, syndication and VDP content.
Compare 22 companies →Plan for month three
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
System-of-record exposureThis company touches a system of record. That raises the stakes on data export, accounting structure and migration: a change here is a financial-close event, not a software swap. Require a field-level migration plan and a written acceptance test before signature.
Adoption on the floorSales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls in month three, who pays for retraining, and what the reporting looks like when half the team is using it and half is not.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about Frazer
What does Frazer offer?
Frazer is a long-established, low-cost dealer management system for independent used-car dealers in the United States, known for a simple, dependable feature set and flat pricing. It covers the essentials an independent lot needs — inventory, sales, basic CRM and website tools — without the complexity or cost of franchise-grade platforms. Its appeal is predictability and value for smaller operations. Dealers weighing it should confirm it supports their state's reporting and their financing model, and understand where its deliberately lean feature set stops relative to more expensive independent platforms. The mapped record includes 3 named products or service lines across Dealer management systems (DMS), CRM & sales enablement, Inventory merchandising. Confirm current packaging directly.
Who owns Frazer?
No corporate parent is recorded for Frazer in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is Frazer a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Independent dealers; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does Frazer cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with Frazer?
3 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should Frazer be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to Frazer?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the Frazer contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to Frazer?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the Frazer record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.