iPacket
iPacket describes itself as providing digital vehicle presentations that help dealerships engage and convert buyers, replacing paper evidence manuals with digital packets. Its homepage says it integrates with a dealer's CRM to automate vehicle information into a packet without scanning, printing or uploading.
iPacket: Digital Vehicle Presentations
Its homepage lists Digital Vehicle Presentations, a Valuation Tool, Reconditioning Software and Vehicle Remarketing as parts of one platform, and its about page says the team is based in West Virginia.
| Product or service | Function |
|---|---|
| Digital Vehicle Presentations | VIN-specific digital packets for each vehicle. |
| Valuation Tool | Vehicle valuation. |
| Reconditioning Software | Tracking reconditioning work. |
| Vehicle Remarketing | Marketing vehicles to customers. |
| CRM integration | Automating vehicle information into packets. |
iPacket: product details
The iPacket about page says it was born from the trouble buyers and dealers have finding accurate vehicle information, and that it turns paper evidence manuals into digital packets built from information in the dealer's CRM, with no scanning, printing or uploading. It claims about 4,000 dealer partners, more than 14 million vehicle records, 20 million shoppers helped and over 100 million documents, all company figures.
The company is based in West Virginia and says it draws on talent from West Virginia University.
Beyond digital vehicle presentations, its home page lists a valuation tool using OEM-verified data for pricing recommendations and reconditioning software for workflow management and faster inventory turn, plus remarketing. A dealer should ask which CRMs it connects to, how packet links are tracked, whether customers receive them by text or email with consent, and what the monthly price is for each of the three products.
Because the packets are built from information already in a dealer's CRM, accuracy depends on how complete the vehicle records are, so a store should ask what happens when the CRM lacks a window sticker or an option list, and who corrects the packet.
A dealer should also ask whether packet views are reported to the CRM as shopper activity, and what the store pays for the valuation and reconditioning products if it only wants the digital presentation. Ask what it costs.