Plan for month three
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Reviewed recordDirectory updated September 1, 2026
MAX Digital
Inventory pricing, appraisal and digital merchandising platform.
4 product records3 categories1 integration records
What MAX Digital does
MAX Digital, part of ACV, is an inventory pricing, appraisal and digital-merchandising platform that gives dealers market-based pricing and vehicle information at the point of sale, with FirstLook for inventory management. Its pitch is arming salespeople and managers with market data to price and present used vehicles. Dealers should evaluate the quality of its market data, how appraisal and merchandising integrate with their inventory system, and adoption on the sales floor.
Dealer fit
Where MAX Digital sits in the stack
Market: US
Typical segment: Franchise and groups
Corporate parent: ACV — confirmed August 23, 2026 against the primary source.
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.acvmax.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about MAX Digital
MAX Digital is mapped to 3 workflow categories across 2 parts of the store — inventory, sales, with 4 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. MAX Digital is owned by ACV, which makes this a decision about a position inside a portfolio as well as a product. 1 scoped connection record is associated with this company in the directory.
This record resolves MAX Digital as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
MAX Digital products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Inventory
Inventory Management
Inventory pricing, appraisal and digital merchandising platform.
Open product record →InventoryFirstLook
MAX Digital FirstLook is its inventory-management and market-analysis tool (part of ACV), guiding stocking and pricing decisions with market data. Confirm data sources and DMS integration.
Open product record →InventoryAppraisal
MAX Digital Appraisal applies market-based values to structure a trade at the point of sale within the MAX Digital platform. Confirm how appraisals flow into desking.
Open product record →InventoryMerchandising
MAX Digital Merchandising presents market-based vehicle information and pricing at the point of sale and on the VDP. Confirm how content attaches to inventory.
Open product record →Coverage
Categories
Inventory management
Acquisition, stocking, aging, appraisal, pricing and turn strategy.
Compare 24 companies →Inventory merchandising
Photos, video, descriptions, window stickers, syndication and VDP content.
Compare 22 companies →Trade appraisal & valuation
Consumer trade capture, condition, market values and appraisal workflow.
Compare 12 companies →Verify both sides
A logo or marketplace listing does not define direction, objects, timing, fees, support or configuration. The 1 scoped connection record here name what was checked; get the same statement from both vendors for your setup.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Adoption on the floorSales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls in month three, who pays for retraining, and what the reporting looks like when half the team is using it and half is not.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about MAX Digital
What does MAX Digital offer?
MAX Digital, part of ACV, is an inventory pricing, appraisal and digital-merchandising platform that gives dealers market-based pricing and vehicle information at the point of sale, with FirstLook for inventory management. Its pitch is arming salespeople and managers with market data to price and present used vehicles. Dealers should evaluate the quality of its market data, how appraisal and merchandising integrate with their inventory system, and adoption on the sales floor. The mapped record includes 4 named products or service lines across Inventory management, Inventory merchandising, Trade appraisal & valuation. Confirm current packaging directly.
Who owns MAX Digital?
MAX Digital is owned by ACV, confirmed August 23, 2026 against a primary source. That matters commercially: ask which sibling products are prerequisites, which integrations are internal, and whether renewal is quoted per product or across the group.
Is MAX Digital a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise and groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does MAX Digital cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with MAX Digital?
1 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should MAX Digital be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to MAX Digital?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the MAX Digital contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to MAX Digital?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the MAX Digital record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.