Outsell
Outsell is now part of Impel, according to Impel’s page. It says Outsell was established in 2004 and helped auto dealers, OEMs and marketing agencies use first-party data through a customer data and engagement platform, and that Impel acquired Outsell in 2024.
Outsell: Customer Engagement Platform
Impel says the combined platform unifies touchpoints across the customer lifecycle for retailers.
| Product or service | Function |
|---|---|
| Customer Engagement Platform | The customer data and engagement platform Outsell offered. |
| AI-driven lifecycle marketing | Lifecycle marketing on the combined Impel platform. |
| Dealer database marketing | Marketing to a dealer’s own customer database. |
| Impel platform | The AI operating system that now includes Outsell’s capabilities. |