Car Dealer CDP
Customer data platforms (CDP) for dealerships: Identity resolution, first-party data unification, audiences and activation.
A customer data platform sits underneath the CRM and the DMS. It takes records from the DMS, CRM, website, service and lead sources, decides which belong to the same person (identity resolution, using email, phone, VIN, name and address and device signals), and builds one profile that campaigns and sales tools can use.
How to choose car dealer CDP
The CRM remains the place where a deal is worked; the CDP keeps the relationship record alive between transactions and writes segments back into the CRM. Look at how the match is done, what the false-match rate is, and whether a person can see and correct a wrong merge.
Related searches: dealer CDP · customer data platform · automotive identity platform
What to check before you buy
Privacy is the second question. More than a dozen states have comprehensive privacy laws.
Many exempt financial institutions covered by the federal Gramm-Leach-Bliley Act, which includes most dealers, but not all do. Several treat precise geolocation and biometric data as sensitive and require consent.
Connected-car data raises the stakes, and some states now regulate vehicle data directly. Find out how the platform records consent, and how it handles deletion and opt-out requests across every connected tool.
Ask how it keeps out data it does not need. Then ask what it costs to get your data back in a usable form.
| Workflow group | Data |
|---|---|
| Companies mapped | 25 |
| Product records mapped | 30 |
| Verified profiles | 7 |
Questions to put to every car dealer CDP vendor
- Is the connection read-only or bi-directional?
- Who pays each integration fee?
- What breaks when either product changes?
Car Dealer CDP companies
Alphabetical; not ranked. Read the evidence methodology →
Activator Dealer Solutions
Automotive-focused customer data platform and multichannel journey builder powered with Salesforce.
Acxiom Automotive
Customer data, identity resolution and marketing services provider. Not automotive-specific; the site presents Acxiom as a…
Affinitiv
Lifecycle marketing and intelligence for sales and service retention.
Authenticom
Dealer-controlled data movement and integration platform.
automotiveMastermind
Predictive marketing and sales opportunity platform owned by Mobility Global Inc.
Coast Technology
STEALTH customer data and experience platform that resolves anonymous website visitors into named households, with omnichannel…
Data Axle
Business and consumer data and marketing solutions provider built on compiled data and identity resolution. Not…
DealerX
Marketing, data and AI platform for dealers, manufacturers and advertising groups, with a stated emphasis on…
Epsilon Automotive
Marketing data, identity and personalization company, part of Publicis Groupe, whose general site covers many industries;…
Force Marketing
Automotive marketing technology and audience activation company.
Foureyes
Unified data, sales intelligence and lead follow-up software.
Fullpath
Cox Automotive-owned automotive CDP and AI activation platform for marketing and lead engagement; the acquisition closed…
Launch Labs
Identity resolution and audience activation platform that turns anonymous website traffic into identified audiences for agencies,…
mParticle
Customer data platform that unifies customer data into audiences and pushes them to marketing and analytics…
On.Page
Visitor identification platform called EVE that identifies anonymous website visitors and reaches them by email, direct…
Orbee
Automotive data middleware, analytics and marketing activation platform.
Outsell
Automotive customer engagement and lifecycle marketing platform.
PureCars
Automotive marketing, CDP and advertising intelligence platform.
Rokt for Automotive
Ecommerce transaction-moment advertising and customer acquisition network. Not automotive-specific; the site names mParticle and Aftersell among…
Salesforce Automotive Cloud
Salesforce's automotive-specific CRM edition for OEMs, dealers and captive finance arms, adding a customer-and-vehicle data model…
Segment
Customer data platform collecting and unifying customer data across applications and devices for downstream activation. Not…
Sokal
Automotive digital advertising agency offering dealer websites, banner and paid-media campaigns, creative and branding, with a…
Tealium
Customer data platform covering event collection, profile unification, consent enforcement and downstream activation. Not automotive-specific.
Team Velocity
Automotive retail marketing platform combining websites, media and CRM activation.
Treasure Data
Customer data platform with identity resolution, personalisation and paid media activation. The site trades as Treasure…
Understand the decision before comparing providers
What does bidirectional integration or write-back mean?
Bidirectional generally means data moves in both directions, while write-back means one system can update another…
Read the answer →Automotive CDP definitionWhat is an automotive customer data platform (CDP)?
An automotive CDP ingests dealership data from multiple sources, resolves identities, creates usable profiles or audiences,…
Read the answer →CDP versus CRMWhat is the difference between a dealership CDP and CRM?
A CRM manages customer-facing sales and follow-up workflows. A CDP unifies data across sources, resolves identities…
Read the answer →Equity mining definitionWhat is equity mining for car dealerships?
Equity mining uses ownership, finance, service and market data to identify customers who may have a…
Read the answer →Data qualityHow should a dealership handle duplicate customer records?
Decide which system is the master for customer identity, define the matching rules explicitly, and make…
Read the answer →Source of truthWhat does 'source of truth' mean in a dealership technology stack?
In a dealership technology stack, the source of truth is the single system whose version of…
Read the answer →