Automotive CRM, desking, credit and dealer website suite.
ProMax is an automotive CRM, desking, credit and website suite for franchise and independent dealers, aiming to cover the sales and finance workflow from lead through desking and compliance in one system. Its combination of CRM and desking with credit and compliance tools suits dealers who want an integrated deal workflow. Buyers should evaluate desking depth, credit-bureau and compliance coverage, and how the pieces integrate with their DMS.
Market: US
Typical segment: Franchise and independents
Research status: Core scope checked against a current primary source; configuration-level facts still require dealer verification.
Evidence basis: Company identity and the CRM, desking, lender-select, data-mining, credit and compliance scope named on the provider's own site. Verified applies to company identity and published service scope—not performance, pricing, deliverables, dealer-specific configuration or client outcomes.
Record reviewed: August 19, 2026
ProMax is mapped to 4 workflow categories across 3 parts of the store — sales, f&i, marketing, with 4 named products and service lines recorded. A record this wide usually means a suite rather than a point solution, so establish early which modules are on your order form and which are simply available. 54 scoped connection records are associated with this company in the directory.
This record resolves ProMax as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Packaging changes. Confirm current names, bundles and availability with the provider.
Automotive CRM, desking, credit and dealer website suite.
Open product record →SalesProMax Desking is the deal-structuring tool within ProMax's dealer platform, handling payment, lender and rebate structuring integrated with its credit and compliance tools. Confirm lender coverage and DMS integration.
Open product record →SalesProMax Credit Bureau provides integrated credit-report access within the ProMax platform, letting dealers pull all three bureaus inside the deal with compliance functions. Confirm bureau coverage and compliance handling.
Open product record →SalesProMax Websites is the dealer-website component of the ProMax platform, tied to its CRM and inventory tools. Confirm inventory-feed and syndication coverage.
Open product record →Lead, showroom, follow-up, appointment and customer lifecycle workflow.
Compare 28 companies →Pencil, payment, lender, rebate and manager approval workflows.
Compare 6 companies →Credit applications, bureaus, adverse action, red flags and fraud prevention.
Compare 19 companies →Inventory-native websites, content management, landing pages and OEM programs.
Compare 51 companies →For anything marketing-side, establish who owns the domain, the advertising and analytics accounts, the audiences, the creative and the performance history at the end of the relationship. Ownership is the negotiation; the fee is not.
Sales-side tools are adoption problems more than feature problems. Ask what the provider does when usage stalls, who pays for retraining, and what the reporting shows when half the team is using it and half is not.
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
ProMax is an automotive CRM, desking, credit and website suite for franchise and independent dealers, aiming to cover the sales and finance workflow from lead through desking and compliance in one system. Its combination of CRM and desking with credit and compliance tools suits dealers who want an integrated deal workflow. Buyers should evaluate desking depth, credit-bureau and compliance coverage, and how the pieces integrate with their DMS. The mapped record includes 4 named products or service lines across CRM & sales enablement, Desking & deal structuring, Credit, identity & compliance, Dealership websites & CMS. Confirm current packaging directly.
No corporate parent is recorded for ProMax in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
No universal fit is asserted. The current record describes US and a typical segment of Franchise and independents; OEM, rooftop, workflow and configuration eligibility still require confirmation.
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
54 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
This record is at Verified status and carries a dated evidence packet naming the primary source that was checked. Verified covers company identity and published service scope — not performance, pricing, deliverables or dealer outcomes.