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Reviewed recordDirectory updated September 1, 2026
Toma
Automotive voice AI for inbound and outbound dealership calls.
3 product records3 categories0 integration records
What Toma does
Toma is an automotive voice-AI platform that handles inbound and outbound dealership phone calls for sales and service, aiming to answer every call, book service appointments and capture leads without adding staff. Its pitch is voice-first AI tuned for the dealership phone. Dealers should establish which calls the AI handles versus routes to staff, how appointments write back to the scheduler and DMS, and how the AI is governed and audited.
Dealer fit
Where Toma sits in the stack
Market: US
Typical segment: Franchise and groups
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.toma.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about Toma
Toma is mapped to 3 workflow categories across 2 parts of the store — ai & automation, fixed operations, with 3 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. No scoped connection record is currently associated with this company — that is a research gap, not evidence that no integration exists.
This record resolves Toma as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
Toma products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
AI & automation
AI Phone Agent
Automotive voice AI for inbound and outbound dealership calls.
Open product record →AI & automationService AI
Toma Service AI handles inbound and outbound service phone calls with AI, answering and booking service appointments within Toma's automotive voice-AI platform. Confirm scheduler/DMS integration.
Open product record →AI & automationSales AI
Toma Sales AI handles sales phone calls with AI, answering leads and capturing them within Toma's voice-AI platform. Confirm which calls it handles and CRM logging.
Open product record →Coverage
Categories
Voice AI & virtual BDC
Inbound and outbound AI phone handling for sales and service.
Compare 9 companies →Service BDC & call handling
Appointment capture, overflow, outbound campaigns and call measurement.
Compare 10 companies →AI lead handling & follow-up
AI agents for web, email, SMS, phone, appointments and long-term nurture.
Compare 27 companies →Confirm write-back to the DMS
A fixed-operations tool lives or dies on whether it updates the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Write-back to the repair orderFixed-operations tools live or die on whether they update the repair order in the DMS rather than creating a parallel record. Trace one real RO end to end, including a declined line and a parts delay.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about Toma
What does Toma offer?
Toma is an automotive voice-AI platform that handles inbound and outbound dealership phone calls for sales and service, aiming to answer every call, book service appointments and capture leads without adding staff. Its pitch is voice-first AI tuned for the dealership phone. Dealers should establish which calls the AI handles versus routes to staff, how appointments write back to the scheduler and DMS, and how the AI is governed and audited. The mapped record includes 3 named products or service lines across Voice AI & virtual BDC, Service BDC & call handling, AI lead handling & follow-up. Confirm current packaging directly.
Who owns Toma?
No corporate parent is recorded for Toma in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is Toma a fit for every dealership?
No universal fit is asserted. The current record describes US and a typical segment of Franchise and groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does Toma cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with Toma?
0 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should Toma be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to Toma?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the Toma contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to Toma?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the Toma record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.