Verify both sides
A logo or marketplace listing does not define direction, objects, timing, fees, support or configuration. Get the same statement from both vendors.
Reviewed recordDirectory updated September 1, 2026
Urban Science
Automotive retail network, sales matching and marketing measurement company.
4 product records3 categories2 integration records
What Urban Science does
Urban Science is a global automotive consultancy and analytics company serving OEMs and dealer groups, known for network planning, sales matching and marketing measurement through products like SalesMatch and AutoHook. Its work is heavily data- and consulting-driven, helping manufacturers and large groups understand market performance and dealer network structure. For an individual dealer, its relevance is usually through OEM programs rather than a direct subscription; the questions are which program applies and what data it requires.
Dealer fit
Where Urban Science sits in the stack
Market: Global
Typical segment: OEMs and dealer groups
Research status: Scope reviewed using current vendor and credible market sources; individual claims may remain one-sided.
Primary source: www.urbanscience.com — scope mapped from the provider’s own published material. This record does not yet carry a dated evidence packet; treat the status as research provenance, not a dated audit.
What this record establishes about Urban Science
Urban Science is mapped to 3 workflow categories inside data, with 4 named products and service lines recorded. A record spanning 3 categories sits between a point solution and a suite; confirm whether you are buying one workflow or several. 2 scoped connection records are associated with this company in the directory.
This record resolves Urban Science as a company and maps its published scope to dealer workflows. It does not establish pricing, contract terms, OEM program eligibility, whether a given integration is enabled for your configuration, implementation quality or support responsiveness. Those are configuration and commercial facts that come from a scoped demo, a written proposal and a reference running your DMS and OEM.
Portfolio
Urban Science products and service lines
Packaging changes. Confirm current names, bundles and availability with the provider.
Data
TrafficView
Automotive retail network, sales matching and marketing measurement company.
Open product record →DataAutoHook
AutoHook, an Urban Science product, is a shopper-incentive and trade/lead-generation tool that offers guaranteed incentives to drive dealership visits and captures leads. Confirm how leads reach the CRM.
Open product record →DataNetwork Performance
Urban Science Network Performance is its dealer-network planning and analytics offering for OEMs, covering market and network measurement. Confirm scope for the dealer/OEM.
Open product record →DataSalesMatch
Urban Science SalesMatch ties marketing exposure to actual vehicle sales using its analytics, for OEMs and dealer groups. Confirm data sources and match methodology.
Open product record →Coverage
Categories
Analytics & attribution
Cross-channel measurement, lead-to-sale matching and executive reporting.
Compare 14 companies →Dealer intelligence & BI
Operational, financial and group-level reporting across dealership systems.
Compare 22 companies →Data integration & middleware
APIs, normalized feeds, warehouses, identity and vendor-to-vendor data movement.
Compare 15 companies →Verify both sides
A logo or marketplace listing does not define direction, objects, timing, fees, support or configuration. The 2 scoped connection records here name what was checked; get the same statement from both vendors for your setup.
Model the full term
Include implementation, hardware, usage, media, data, integrations, annual increases and offboarding assistance in the total cost. Two providers with the same monthly price routinely differ once those are counted.
Diligence themes
Open scorecard →What to establish for this company specifically
Connection scopeWhere data movement is involved, get direction, objects, refresh interval, the owning party and the fee in writing from both sides. A partner logo is not a scope statement.
Commercial structureModel the full term: implementation, integration fees charged by other systems, usage or transaction charges, the annual increase, the renewal mechanic and the cost of leaving. Two providers with the same monthly price routinely differ once those are included.
ExitAgree the export format, timing, cost and deletion proof before signature. Offboarding terms are inexpensive to negotiate up front and expensive to request afterwards.
Questions dealers ask about Urban Science
What does Urban Science offer?
Urban Science is a global automotive consultancy and analytics company serving OEMs and dealer groups, known for network planning, sales matching and marketing measurement through products like SalesMatch and AutoHook. Its work is heavily data- and consulting-driven, helping manufacturers and large groups understand market performance and dealer network structure. For an individual dealer, its relevance is usually through OEM programs rather than a direct subscription; the questions are which program applies and what data it requires. The mapped record includes 4 named products or service lines across Analytics & attribution, Dealer intelligence & BI, Data integration & middleware. Confirm current packaging directly.
Who owns Urban Science?
No corporate parent is recorded for Urban Science in this directory. Ownership can change without announcement, so confirm current ownership directly if it affects your decision.
Is Urban Science a fit for every dealership?
No universal fit is asserted. The current record describes Global and a typical segment of OEMs and dealer groups; OEM, rooftop, workflow and configuration eligibility still require confirmation.
How much does Urban Science cost?
This directory does not publish an unsupported universal price. Request the exact modules, quantities, implementation, integrations, usage, increases, renewal and exit costs for the dealer's configuration.
Which systems integrate with Urban Science?
2 scoped integration records are currently associated with this company. A logo or marketplace listing does not establish fields, write-back, timing, dealer eligibility, fees or support.
How should Urban Science be demonstrated?
Use the relevant category workflows and require normal plus exception cases. Record what is native, configured, partner-delivered or planned.
What should be migrated to Urban Science?
Define objects, history, identifiers, relationships, attachments, consent, reconciliation and archive requirements before the implementation statement of work is accepted.
What should the Urban Science contract address?
Confirm named products, dependencies, service responsibilities, data access, security, term, renewal, increases, termination and transition with qualified review.
What are the alternatives to Urban Science?
Use the unranked category-peer page to discover overlapping providers, then verify exact product, market, OEM, integration, implementation and commercial fit. No universal better option is named here.
How current is the Urban Science record?
This record is at Reviewed status: scope is mapped from current provider and market sources without a dated audit, so individual claims may remain one-sided. The primary source the record rests on is named on the page.